Duncan and Friends is a Naturally Derived Pet Shampoo
Rebecca Byers — March 30, 2016 — Eco
References: packagingoftheworld
Launched in 2014, Duncan and Friends Pet Supply Co is a great solution for pet owners concerned about harmful chemicals in traditional products. The naturally derived pet shampoo is an innovative five-in-one formula works to clean, conditioner, deodorize, moisturize and detangle all at once. The innovative solution proves that consumers concerned about the consumption of harmful chemicals will also extend these new standards to the products they buy for their pets.
With a fresh citrus aroma brought on by the inclusion of palm and coconut oils, Duncan and Friends best describes the shampoo as being produced "for dog lovers, by dog lovers." The innovative branding for Duncan and Friends was created for the new brand by Matt Erickson, who created a rustic, fresh approach to brand identity that will resonate with those drawn to naturally inclined products.
With a fresh citrus aroma brought on by the inclusion of palm and coconut oils, Duncan and Friends best describes the shampoo as being produced "for dog lovers, by dog lovers." The innovative branding for Duncan and Friends was created for the new brand by Matt Erickson, who created a rustic, fresh approach to brand identity that will resonate with those drawn to naturally inclined products.
Trend Themes
1. Naturally Derived Pet Products - Opportunity for companies to develop and market pet products free of harmful chemicals.
2. All-in-one Pet Shampoos - Innovative formulations that provide multiple benefits for pet owners will appeal to those looking for convenience and value.
3. Pet Care with Natural Aromas - Pet shampoos and other pet care products incorporating appealing natural scents will become increasingly popular.
Industry Implications
1. Pet Care - Pet Care businesses can develop and market all-natural products like shampoos to differentiate themselves from traditional offerings and gain a competitive edge.
2. Natural Products - Natural products industries can expand their offerings to include pet care products as a natural supplement to their existing lines.
3. Marketing & Branding - Marketing and branding agencies can target the growing market of pet owners looking for naturally derived pet products and develop branding that resonates with this demographic.
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