Ultraceuticals' Brand Identity Promotes Medical Claims
Jana Pijak — December 14, 2015 — Fashion
References: ultraceuticals
Ultraceuticals' retinol skincare range is infused with powerful A vitamin additives that are proven to improve skin's appearance. Modern consumers are more health-conscious than ever before and continue to search for a balance between effective and all-natural anti-aging products.
This retinol skincare range offers proven results and is not infused with harmful chemicals. Consisting of three skin-perfecting serums that vary in potency, this beauty range is elegantly packaged with each bottle promoting medically-endorsed results.
Ultraceuticals' skincare collection also includes an effective eye cream that smooths fine lines and wrinkles while enhancing skin's elasticity and plumpness overall. This beauty range can be customized to a user's needs and boasts a brand identity that lists important skin-boosting ingredients while promoting scientific claims.
This retinol skincare range offers proven results and is not infused with harmful chemicals. Consisting of three skin-perfecting serums that vary in potency, this beauty range is elegantly packaged with each bottle promoting medically-endorsed results.
Ultraceuticals' skincare collection also includes an effective eye cream that smooths fine lines and wrinkles while enhancing skin's elasticity and plumpness overall. This beauty range can be customized to a user's needs and boasts a brand identity that lists important skin-boosting ingredients while promoting scientific claims.
Trend Themes
1. Clean Beauty - The demand for all-natural and chemical-free skincare products presents an opportunity for brands to develop clean beauty alternatives in the retinol skincare space.
2. Personalized Skincare - The customizable nature of Ultraceuticals' skincare range highlights the growing trend of personalized skincare, opening up possibilities for other brands to offer tailored products to meet individual needs.
3. Medical-grade Skincare - The promotion of medically-endorsed results in Ultraceuticals' brand identity signals a trend towards medical-grade skincare, allowing other brands to explore the integration of scientific claims in their product lines.
Industry Implications
1. Beauty and Personal Care - The retinol skincare range by Ultraceuticals addresses the consumer demand for effective and all-natural anti-aging products, presenting opportunities for companies in the beauty and personal care industry to develop similar offerings.
2. Health and Wellness - The emphasis on proven results and the health-conscious mindset of consumers creates a disruptive innovation opportunity for the health and wellness industry to explore the integration of scientifically-backed skincare products.
3. Pharmaceuticals - Ultraceuticals' brand identity promoting medical claims showcases a potential innovation opportunity for the pharmaceutical industry to explore the development of skincare products that align with medical endorsements and certifications.
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