Traditional Tiger Balm Takes on a More Masculine Look
Meghan Young — May 11, 2016 — Lifestyle
References: behance.net & packageinspiration
Tiger Balm is a traditional Chinese pain relief remedy that people still swear by today. Although its current branding is very iconic, everything can benefit from a refresher now and again. One designer decided to tackle the classic yellow aesthetic of the original Tiger Balm in order to update its look for modern people.
The result is incredible dark, sophisticated and masculine. Designed by Christian Dodson, a creative based in the United States, the packaging retains the original imagery of the tiger illustration, but everything else is drastically different. The refreshed Tiger Balm packaging is all black with minimal red accents. It also comes in variations for different needs. Essentially, the look matches its fiery application.
The result is incredible dark, sophisticated and masculine. Designed by Christian Dodson, a creative based in the United States, the packaging retains the original imagery of the tiger illustration, but everything else is drastically different. The refreshed Tiger Balm packaging is all black with minimal red accents. It also comes in variations for different needs. Essentially, the look matches its fiery application.
Trend Themes
1. Masculine Packaging Design - Disruptive innovation opportunity: Create new packaging designs for traditionally feminine products that appeal to a more masculine audience.
2. Brand Refreshment - Disruptive innovation opportunity: Revamp iconic brand identities to attract modern consumers.
3. Minimalist Packaging - Disruptive innovation opportunity: Simplify packaging designs by using minimalistic aesthetics and subtle color accents.
Industry Implications
1. Healthcare - Disruptive innovation opportunity: Redesign packaging for healthcare products to enhance user experience and visual appeal.
2. Cosmetics - Disruptive innovation opportunity: Update packaging designs for cosmetics to cater to changing consumer preferences.
3. Consumer Goods - Disruptive innovation opportunity: Rethink packaging strategies for consumer goods to align with minimalist design trends.
3.4
Score
Popularity
Activity
Freshness
