Environ is a South African Beauty Brand Grounded in Science
Rebecca Byers — December 16, 2015 — Fashion
References: facebook & environ.co.za
Environ is a Cape Town-based beauty and skincare brand infusing its formulas with cutting-edge technology and scientific research. Designed to ensure beautiful skin for a lifetime, Environ is a brand conceived on overcoming the need for elaborate marketing schemes by producing an effective, safe product routed in science.
Launched in 1973, Environ located to a new manufacturing facility in 2013 and has each product tested by independent labs for microbiological and vitamin analysis.
The innovative South African skincare line is rich in vitamin A and essential antioxidants, while notably, the product is only sold in retail facilities that ensure a customer can have face-to-face interaction with a skincare professional who can provide proprietary information and recommendations to the individual.
Launched in 1973, Environ located to a new manufacturing facility in 2013 and has each product tested by independent labs for microbiological and vitamin analysis.
The innovative South African skincare line is rich in vitamin A and essential antioxidants, while notably, the product is only sold in retail facilities that ensure a customer can have face-to-face interaction with a skincare professional who can provide proprietary information and recommendations to the individual.
Trend Themes
1. Science-driven Beauty - Disruptive innovation opportunities lie in developing beauty brands that prioritize scientific research and technology.
2. Cutting-edge Skincare - There is a growing market for skincare brands that incorporate advanced technology and scientific formulations.
3. Face-to-face Consultations - Brands can leverage the value of personal interactions by offering retail experiences that provide customers with skincare professional consultations.
Industry Implications
1. Beauty and Skincare - Innovative beauty brands can thrive by embracing scientific research and technology to create effective and safe products.
2. Manufacturing - Opportunities exist for manufacturing facilities to cater to the production needs of science-driven beauty brands.
3. Retail - Retailers can enhance customer experience by partnering with skincare professionals and offering face-to-face consultations.
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