PBTeen's 'Different by Design' Campaign Highlights Bold School Accessories
Jana Pijak — August 22, 2017 — Life-Stages
References: youtube
'Different by Design' is the theme of PBTeen's vibrant backpack ad which highlights a variety of fun accessory offerings. Both stylish and functional, the brand's latest back-to-school range is spotlighted in the eye-catching television spot.
The colorful commercial features a stop-motion animation of the retailer's patterned backpack accessories. The vast collection includes everything from black and white gingham styles to more vivid, multi-hued floral pieces.
Matching varying style preferences, this backpack collection is ideal for students looking to make a bold statement on their first day of classes. PBTeen's Different by Design ad also highlights the lifestyle retailer's monogramming service, and shows different accessories after they are customized with a wearer's name or initials -- speaking to Gen-Z consumers' desire for personalized products.
The colorful commercial features a stop-motion animation of the retailer's patterned backpack accessories. The vast collection includes everything from black and white gingham styles to more vivid, multi-hued floral pieces.
Matching varying style preferences, this backpack collection is ideal for students looking to make a bold statement on their first day of classes. PBTeen's Different by Design ad also highlights the lifestyle retailer's monogramming service, and shows different accessories after they are customized with a wearer's name or initials -- speaking to Gen-Z consumers' desire for personalized products.
Trend Themes
1. Personalized Accessories - The rise of Gen-Z's desire for personalized products presents an opportunity for brands to offer customizable backpack accessories.
2. Bold Statement Pieces - There is a growing trend of students wanting to make a bold statement with their backpacks, creating an opportunity for brands to offer vibrant and eye-catching designs.
3. Stop-motion Animation Advertising - The use of stop-motion animation in backpack ads can capture attention and engage viewers, providing an opportunity for brands to incorporate this technique in their advertising strategies.
Industry Implications
1. Retail - The retail industry can capitalize on the trend of personalized accessories by offering customization options for backpacks.
2. Fashion - The fashion industry can leverage the trend of bold statement pieces by creating backpack designs that cater to students' desire for unique and eye-catching accessories.
3. Advertising - The advertising industry can explore the use of stop-motion animation in backpack ads to create visually appealing and memorable campaigns.
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