Furniture Consumer Insights

Trend - Retailers across various industries, such as home and garden, crafts, and even electronics are launching with an emphases on DIY projects. By focusing on DIY, these retailers mainly provide base components rather than prebuilt items, often leading to significantly lower prices than competitors.

Insight - Many consumers prioritize saving money over saving time. When shopping for furniture, for example, consumers opt to buy more affordable DIY furniture rather than more expensive pre-built options. These priorities are now extending to other industries, with consumers in adjacent spaces opting for more engaging DIY solutions in search of both a hobby and a method of saving money. In order to appeal to these consumers in a broader sense, specialized retailers with a focus on DIY are opening.

Trend - Gaming furniture brands are releasing desks with built-in custom computer cases. These compartments reduce cable clutter, improve aesthetics, and further protect the computer from external damage, as they cannot be knocked over or dented.

Insight - While building a custom computer was a hobby previously attributed to the gaming community, it has now become the norm for many more types of consumers, such as content creators, celebrities, professional editors, and more. With such a large market of consumers into DIY computers, brands are looking to innovate products to stand out from competitors. One such innovation targets the traditional custom computer case, instead merging both the case and desk in one with unique designs.

Trend - Luxury home furnishing brands are releasing more affordable product lines to appeal to a wider range of consumers. These products blend the aesthetics and build quality of luxury brands with more affordable materials to offer products with few compromises, thus appealing to younger consumers.

Insight - The average Millennial and Gen Z consumers may not have the amount of disposable income required to invest in luxury products in all aspects of their life. However, many such consumers are embracing the 'Micro Luxury' trend, investing in select luxury products that they can afford in areas of life they prioritize. These consumers invest in higher-end furnishings, appliances, or artworks that emulate luxury living on a budget, curbing the need for constant purchases, and leading to money saved.

Trend - Designer furniture brands, sometimes in collaboration with automotive brands, are launching furniture collections inspired by popular luxury vehicles. These furniture collections are designed to blend the quality of luxury furniture with the familiarity of vehicle design notes for car fans.

Insight - When higher-income consumers consider interior design products, they consider various factors, including quality, brand recognition, status symbolism, personal connection, and aesthetics. While there are near-limitless options for interior design, there is a distinct lack of high-end branded pieces inspired by hobbies or adjacent industries. For consumers with an interest in luxury cars, furniture brands are now enabling these consumers to further express themselves with co-branded collections.

Trend - Grounding sheets, made with conductive materials like silver or carbon, embody a wellness trend aimed at harnessing the Earth's natural energies for health benefits. By allegedly transferring the Earth's electrons to the body, these sheets replicate the benefits of barefoot grounding, promising improved sleep, reduced inflammation, and greater relaxation.

Insight - There is a growing consumer desire for holistic and nature-inspired wellness practices, especially in an era of digital overwhelm and disconnection from natural environments. This growing trend in wellness reflects a desire for solutions that combine the best of modern science with traditional wisdom. For brands, this presents an opportunity to innovate within the wellness space, offering products that promise to reconnect our bodies with the Earth's natural healing properties.

Trend - ADHD chairs are designed to support movement and focus by providing subtle stimulation. These features help concentration and alertness, addressing the challenges faced by many with ADHD in maintaining focus, especially in environments that require prolonged periods of sitting, such as classrooms and offices.

Insight - The growing recognition of ADHD is part of a broader push towards inclusivity and the creation of spaces designed for diverse needs, with the goal of challenging conventional standards. This reflects a societal embrace of neurodiversity, with the understanding that customizing environments can significantly help communities that have been mainly underserved. As advocacy for neurodiversity grows, brands have a golden opportunity to pioneer in neuro-inclusive design, paving the way for spaces that are both more equitable and effective.

Trend - Interior and exterior design firms are releasing collections of reeded furnishings. The reeded pattern is used to give more depth and texture to minimalist pieces without adding unsustainable materials. These pieces are designed to complement both personal and professional aesthetic trends.

Insight - Homeowners and renters looking to update their home design themes are prioritizing sustainability and versatility. This subset of consumers is most interested in keeping up to date with the latest trends, and are willing to invest in products that fit modern aesthetics while supporting their core values. As a result of this, brands are adopting the evergreen minimalist aesthetic with new notes of sustainability and personalization, adding depth to furnishings for trendy consumers.

Trend - Companies are creating chairs with built-in cooling fans positioned on the bottom or back of the chair. These cooling fans help balance the user's temperature while sitting for long periods, such as when working or gaming. The cooling fans reduce sweat and prevent overheating.

Insight - Office workers, professional gamers, and many other jobs in the modern world are faced with long hours spent sitting in chairs. While these workers do have various breaks for health reasons, they still desire more comfortable working conditions during long-hour sessions. One such reason for discomfort is leather chairs in warm temperatures becoming sticky. Brands are addressing this discomfort by building temperature-lowering solutions into premium office furniture.

Trend - Gaming and tech brands are releasing simulation chairs designed to completely immerse players in a game. Simulation chairs often mimic the feeling or design of a specific game feature for a multisensory experience. These chairs range from realistic car seats for racing games to large mecha-like gaming stations that replace the need for a dedicated room.

Insight - While the average computer chair focuses on comfort and aesthetics, racing and simulation chairs are often desired for their immersive and realistic nature. These chairs are commonly purchased by consumers looking to disconnect from everyday stress and fully immerse themselves in a virtual world. Content creators and professional gamers also purchase these chairs to reinvent their favorite titles for live streams and videos, as they usually feature visually appealing elements.

Trend - Gaming furniture and peripheral brands are launching gaming-focused chairs with built-in surround sound speaker systems. These chairs are immersive and comfortable, offering directional audio without the discomfort of a headset, enabling longer, more enjoyable gaming sessions.

Insight - Modern gamers continually seek devices that improve their performance, comfort, or experience. These players seek whatever products offer a competitive edge without breaking the bank. This involves purchasing multipurpose devices, such as multiplatform peripherals or heavily adjustable chairs for ergonomics. Brands have responded to this pressure by launching furniture with smart features. These appease the consumer's desire for increased performance, cost-saving, and personal comfort.