Jelly Belly's New Harry Potter Treats are a Muggle’s Dream Come True
Katherine Pendrill — July 26, 2018 — Pop Culture
References: news.jellybelly & popsugar
In honour of the 20th anniversary of 'Harry Potter and the Sorcerer's Stone,' Jelly Belly is launching a collection of magical new Harry Potter treats. But instead of the usual mix of Bertie Bott's Every Flavour Beans, the new collection goes a step further with chocolate wands, candy house crests, and chewy gummy creatures.
As of October 1st, fans of the iconic series can get their hands on a whole new set of Harry Potter treats. A clear standout from the new collection is the chocolate wands modeled after those used by Harry Potter, Hermione Granger, Albus Dumbledore, and Ron Weasley. Each one is paired with sheet of spells so that fans can recreate their favourite scenes from the book, while also indulging in a delicious treat.
Image Credit: Jelly Belly Candy Company.
As of October 1st, fans of the iconic series can get their hands on a whole new set of Harry Potter treats. A clear standout from the new collection is the chocolate wands modeled after those used by Harry Potter, Hermione Granger, Albus Dumbledore, and Ron Weasley. Each one is paired with sheet of spells so that fans can recreate their favourite scenes from the book, while also indulging in a delicious treat.
Image Credit: Jelly Belly Candy Company.
Trend Themes
1. Harry Potter Treats - Creating themed treats based on popular book and movie franchises can attract a dedicated fanbase and capitalize on nostalgia.
2. Chocolate Wands - Expanding beyond traditional candy offerings to include unique and interactive chocolate wands provides a novel experience for consumers.
3. Character-themed Edibles - Developing candies and snacks featuring beloved characters from popular franchises can create a sense of connection and delight among fans.
Industry Implications
1. Confectionery - The confectionery industry can leverage the passion and nostalgia of fans by creating themed treats based on popular franchises to boost sales and engage customers.
2. Entertainment Merchandising - The entertainment merchandising industry can explore partnerships with popular book and movie franchises to develop unique and interactive products that resonate with fans.
3. Nostalgia-driven Snack Market - The nostalgia-driven snack market presents an opportunity for companies to create character-themed edibles that tap into consumers' love for beloved franchises, fostering brand loyalty and driving sales.
5.7
Score
Popularity
Activity
Freshness
