Lush Cosmetics UK Launched a Color-Changing 'Dark Arts Jelly Bomb'
Laura McQuarrie — July 25, 2017 — Fashion
References: uk.lush & hellogiggles
Since the year 2017 marks the official 20th anniversary of the Harry Potter franchise, a number of new products are being released in celebration, including a magical bath bomb from Lush Cosmetics UK.
Lush's 'Dark Arts Jelly Bomb' quickly sold out online, also appealing to Lush fans with a vegan formula loaded with skin-nourishing ingredients like sweet almond oil, cinnamon oil and orange oil. Although the jelly bath bomb boasts an all-black color, when it is added to one's bath, the real magic happens as it dissolves to form a soothing "love potion pink" color in bathwater.
Earlier this year, Lush released a bath bomb of a similar shape and texture called the 'Ectoplasm Jelly Bomb,' which seems to take inspiration from the fantastical, paranormal world of Ghost Busters.
Lush's 'Dark Arts Jelly Bomb' quickly sold out online, also appealing to Lush fans with a vegan formula loaded with skin-nourishing ingredients like sweet almond oil, cinnamon oil and orange oil. Although the jelly bath bomb boasts an all-black color, when it is added to one's bath, the real magic happens as it dissolves to form a soothing "love potion pink" color in bathwater.
Earlier this year, Lush released a bath bomb of a similar shape and texture called the 'Ectoplasm Jelly Bomb,' which seems to take inspiration from the fantastical, paranormal world of Ghost Busters.
Trend Themes
1. Color-changing Bath Products - The trend of color-changing bath products offers an opportunity for brands to create immersive and magical experiences for consumers.
2. Franchise Celebrations - The trend of releasing new products to celebrate popular franchises presents an opportunity for businesses to tap into the fan base and drive sales.
3. Innovative Bath Bomb Formulas - The trend of developing innovative and unique formulas for bath bombs allows brands to differentiate themselves and attract customers with exciting new offerings.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the trend of color-changing bath products to create innovative and visually appealing products for their customers.
2. Entertainment - The entertainment industry can take advantage of the trend of franchise celebrations by releasing limited edition products that resonate with fans, creating additional revenue streams.
3. Wellness - The wellness industry can leverage the trend of innovative bath bomb formulas to create therapeutic and calming experiences for consumers, promoting relaxation and self-care.
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