Emphasis on the familial bond warrants services that automate closeness
Implications - Companies in the tech sector are debuting specific services and apps that specifically help people communicate with their loved ones on an automated and organized basis. Services that facilitate closeness via digital means connect the dots between digital, and emotional needs.
Insight - There has been a surge in emphasis on familial bond in pop culture over the last couple of years. That pop-cultural phenomenon has ushered in a renewed interest in familial closeness that coincides with the oldest Millennial -- the Pro-Millennial -- reaching the age of first-time parenthood.
Insight - There has been a surge in emphasis on familial bond in pop culture over the last couple of years. That pop-cultural phenomenon has ushered in a renewed interest in familial closeness that coincides with the oldest Millennial -- the Pro-Millennial -- reaching the age of first-time parenthood.
Workshop Question - What impact does your product or service have on its customer's personal relationships?
Trend Themes
1. Automated Familial Communication - Technology that facilitates closeness via digital means connects the dots between digital, and emotional needs.
2. Smart Jewelry - Wearable technology that offers users a different way to connect to their loved ones.
3. Efficient Family Communication Platforms - Shared inboxes that allow all users to see all of the communications that pertain to parents and children alike preventing important topics or events from being forgotten and allowing all members to be involved in the process.
Industry Implications
1. Technology - Opportunities for technological innovations that facilitate familial communication and connection via digital means.
2. Fashion and Wearables - The jewelry industry can benefit from exploring how to integrate technology such as smart jewelry that promotes interpersonal connections.
3. Telecom and Communication - The communication industry can offer efficient familial communication platforms that streamline access to key family services.
