L-theanine is highlighted in beverages formulated to relax
Trend - L-theanine, an amino acid found in green and black teas, is being added to canned beverages and highlighted for its relaxation-inducing qualities. The amino acid is said to lower anxiety, and the wellness industry has taken hold of its medicinal qualities to promote beverages.
Insight - With mental health being even more precarious around the world because of unprecedented global circumstances, more consumers are looking for ways to reduce stress and anxiety. These methods can be both small investments like enjoying mood-boosting foods or larger ones like therapy, but the overall goal for customers is to feel less worry as they navigate difficulties.
Insight - With mental health being even more precarious around the world because of unprecedented global circumstances, more consumers are looking for ways to reduce stress and anxiety. These methods can be both small investments like enjoying mood-boosting foods or larger ones like therapy, but the overall goal for customers is to feel less worry as they navigate difficulties.
Workshop Question - How is your brand offering support for its customers?
Trend Themes
1. L-theanine Relaxation Beverages - Beverages are beginning to include L-Theanine for its relaxation-inducing qualities
2. Functional Sparkling Beverages - Functional sparkling beverages are incorporating various ingredients to provide benefit-backed beverages that support well-being in both body and mind
3. Dissolvable Drink Discs - Effusio creates two-dimensional dissolving discs that infuse any beverage with functional benefits
Industry Implications
1. Beverage Industry - L-Theanine Relaxation Beverages and Functional Sparkling Beverages are examples of the innovation opportunities present in the Beverage Industry
2. Supplement Industry - Dissolvable Drink Discs offer innovation opportunities in the Supplement Industry by providing an alternative to meeting daily supplement needs that complement health routines
3. Health and Wellness Industry - All examples show the opportunity for businesses within the Health and Wellness Industry to innovate and create solutions for various areas of stress relief and relaxation
