The Good Night Drink Naturally Helps You Ease into Sleep
Laura McQuarrie — May 10, 2014 — Lifestyle
References: goodnightdrink & packagingoftheworld
The Good Night Drink is Austria's premium natural relaxing beverage, developed to reduce stress and promote a restful night's sleep. When you think of drinks at night, usually what comes to mind is something alcoholic, which also usually implies that there's social activity or a hopping bar, but Good Night Drink is just the opposite of all this. Although it's packaged in an energy drink-like can, the dreamy moon, stars and the bold "Good Night" on the cans clearly help to identify it as a sort of anti-energy drink.
The slightly carbonated relaxing drink contains extracts of valerian, rose hip and lavender extract, as well as the flavor of a cactus fig. For a peaceful sleep, it's suggested that the beverage be consumed 30 to 45 minutes before bedtime.
The slightly carbonated relaxing drink contains extracts of valerian, rose hip and lavender extract, as well as the flavor of a cactus fig. For a peaceful sleep, it's suggested that the beverage be consumed 30 to 45 minutes before bedtime.
Trend Themes
1. Natural Relaxing Beverages - The rise of natural relaxing beverages like The Good Night Drink presents opportunities for companies to tap into the growing consumer demand for stress reduction and improved sleep.
2. Anti-energy Drinks - The emergence of anti-energy drinks, such as The Good Night Drink, offers a disruptive innovation opportunity to provide an alternative to traditional energy drinks and cater to a different consumer need.
3. Non-alcoholic Nighttime Drinks - The popularity of non-alcoholic nighttime drinks, exemplified by The Good Night Drink, opens up avenues for beverage companies to create refreshing and sleep-promoting alternatives to alcoholic beverages for evening consumption.
Industry Implications
1. Beverage Industry - The beverage industry can explore the potential of natural relaxing drinks like The Good Night Drink to expand their product offerings and attract health-conscious consumers.
2. Wellness Industry - The wellness industry can leverage the demand for stress reduction and better sleep by incorporating natural relaxing beverages like The Good Night Drink into their range of products and services.
3. Alternative Drinks Market - The alternative drinks market has a chance to disrupt the traditional energy drink market by introducing innovative products like The Good Night Drink that cater to consumers seeking relaxation and improved sleep.
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