Oat milk-based spreads are increasingly popular as an alternative to dairy spreads
Trend - Oat milk, known for the relative similarities it has with real dairy, is now being used as an alternative base in spreads that are typically dairy-based. This includes everything from butter to cream cheese.
Insight - Consumers are increasingly seeking out alternatives to ingredients like dairy not just because they follow non-dairy or vegan diets, but because many see these options as healthier. Now that plant-based alternatives in this space can easily replicate dairy, health-conscious consumers see the benefits of swapping out dairy for their preferred alternatives.
Insight - Consumers are increasingly seeking out alternatives to ingredients like dairy not just because they follow non-dairy or vegan diets, but because many see these options as healthier. Now that plant-based alternatives in this space can easily replicate dairy, health-conscious consumers see the benefits of swapping out dairy for their preferred alternatives.
Workshop Question - Consider how your brand could accommodate the growing demand for alternative ingredients.
Trend Themes
1. Plant-based Dairy Alternative Spreads - Oat milk-based spreads are becoming increasingly popular as a healthier and familiar alternative to dairy spreads.
2. Versatile and Creamy Vegan Spreads - Consumers are looking for delicious and versatile vegan spreads to use throughout the cooking process, expanding the opportunity for new plant-based recipes.
3. Zero-sugar Oat Milk Products - The demand for low-sugar oat milk-based products is increasing, offering the opportunity for healthier alternatives without compromising taste.
Industry Implications
1. Food and Beverage - Growing interest in vegan and plant-based products is creating opportunities for alternative food and beverage businesses to create unique products.
2. Health and Wellness - The trend towards healthier and low-sugar options in food and beverages is pushing the health and wellness industry to explore new products and alternatives.
3. Sustainability - The rise in popularity of plant-based dairy alternatives made from sustainable crops like oats presents a new avenue for sustainable agriculture production.
