Eye drops are being marketing as a way to prevent strain from computer use
Trend - The ubiquity of screentime among consumers around the world has resulted in unintended consequences, and some brands are offering various solutions to them. Eye drops that claim to be specially designed to protect from digital strain are increasingly common.
Insight - In the last decade, both professional and social lifestyles for people around the world have been streamlined into various digital platforms. This shift has made communication easier, but it's also had some consequences for things like consumer health. Brands that are able to offer solutions to these modern problems are likely to draw in loyal customers.
Insight - In the last decade, both professional and social lifestyles for people around the world have been streamlined into various digital platforms. This shift has made communication easier, but it's also had some consequences for things like consumer health. Brands that are able to offer solutions to these modern problems are likely to draw in loyal customers.
Workshop Question - How could your brand offer solutions to some of the problems that modern digital habits have on employees or customers?
Trend Themes
1. Eye Strain Solutions - Brands are offering solutions to combat the negative effects that come with prolonged computer usage resulting in digital eye strain.
2. Wellness-focused Eye Drops - Brands are developing eye drops that serve a dual function of protecting against eye strain and boosting energy.
3. Homeopathic Alternatives - Consumers are seeking out natural, homeopathic remedies such as Similasan's Computer Eye Relief Drops to alleviate digital eye strain symptoms.
Industry Implications
1. Eye Care - Eye care companies can create new products aimed at preventing digital eye strain and catering to consumers who spend prolonged periods of time using screens.
2. Wellness - Wellness-focused brands can expand into the digital wellness space with offerings like energy-boosting eye drops and blue light blocking technology tailored towards digital device users.
3. Homeopathy - Homeopathic brands can target consumers seeking natural remedies for digital eye strain to expand into the eye care market with safe, fast and effective options such as homeopathic remedies.
