Platforms for activism and peer support hone in on specific user concerns
Trend - Emerging platforms are being created for specific support purposes as more people spend time online. These communities embrace P2P support for serious concerns like BIPOC teen wellness and addiction recovery.
Insight - Today's digital habits combined with global stay-home orders have resulted in people of all ages spending more time online. With the various individual and larger social issues that people are grappling with, finding peer support online is now more likely than it is in-person, and brands are curating spaces for people to do just that.
Insight - Today's digital habits combined with global stay-home orders have resulted in people of all ages spending more time online. With the various individual and larger social issues that people are grappling with, finding peer support online is now more likely than it is in-person, and brands are curating spaces for people to do just that.
Workshop Question - How could your brand build a supportive community?
Trend Themes
1. P2P Support Networks - The shift toward online support networks has created an opportunity for businesses to create peer-to-peer support portals powered by self-care platforms.
2. BIPOC Wellness Communities - The gap in wellness services and resources for BIPOC communities presents an opportunity for businesses to create diversified, yoga and mindful-centered wellness communities.
3. Addiction Recovery Support Apps - The need for privacy and safety in addiction recovery apps presents an opportunity to help increase an individual's ability to continue on the road to recovery with less bumps along the way.
Industry Implications
1. Healthcare - Creating online support networks for peer-to-peer guidance and support for serious concerns like wellness and addiction recovery creates an opportunity for healthcare professionals.
2. Technology - Technology can contribute to diversifying and creating more welcoming, culturally-specific wellness communities and platforms targeted at impacted demographics.
3. Social Activism - Creating actionable platforms for social activism that provide users with ways to get involved in a community-bolstering initiative can create an opportunity for those entering the field of social activism.
