Digital tools are allowing for new forms of engagement between parents and children
Trend - Digital parenting tools are allowing parents to create connections with their children in new ways. Everything from personalized conversation cues to positive reinforcement-based teaching are being used via various platforms to ease the parenting process.
Insight - Parenting is difficult enough without the constraints associated with a pandemic, and now parents are having to deal with working from home or being laid off, and taking care of children who are in school virtually. To ease the burden on parents of young children, platforms that help facilitate positive interactions and teaching moments are embraced by overwhelmed parents.
Insight - Parenting is difficult enough without the constraints associated with a pandemic, and now parents are having to deal with working from home or being laid off, and taking care of children who are in school virtually. To ease the burden on parents of young children, platforms that help facilitate positive interactions and teaching moments are embraced by overwhelmed parents.
Workshop Question - How could your brand better help its customers cope with the stress of their responsibilities?
Trend Themes
1. Digital Parenting Tools - Platforms that facilitate positive interactions and teaching moments are embraced by overwhelmed parents to ease the burden of parenting during the pandemic.
2. Real-time Access to Parenting Experts - Subscription-based platforms that provide access to real-time advice and coaching from parenting experts and verified products are needed now more than ever.
3. Conversational Streaming Reports - Streaming platforms are using conversational reports to improve real-life engagement between parents and children while turning screen time into quality time.
Industry Implications
1. Parenting Tech - The market for parenting tech that uses new tools and platforms to aid positive interactions and teaching opportunities is primed for growth.
2. Online Parenting Services - The online parenting services industry can anticipate growth by promoting real-time access to expert advice and verified products, and charging subscription-based fees.
3. Streaming Services - Streaming services can develop features that offer conversational feedback reports to provide parents with greater insight into their children's media consumption while also promoting parent-child conversations.
4 Featured, 35 Examples:
54,128 Total Clicks
Date Range:
Dec 19 — Jan 21
Trending:
Average
Consumer Insight Topics:
