Antiviral properties infused into textiles have become more popular
Trend - The COVID-19 pandemic has brought on a greater focus on personal hygiene, and brands are taking this to the next level with antiviral textiles that combat potential viruses as they're worn or used.
Insight - Consumers around the world are more knowledgeable on limiting the spread of viruses, and many are likely to adapt to this knowledge even after the COVID-19 pandemic has been managed globally. Because of the long-term nature of some of these newly emerged habits, brands should consider how they'll cater to the significant changes in customer lifestyles even post-pandemic.
Insight - Consumers around the world are more knowledgeable on limiting the spread of viruses, and many are likely to adapt to this knowledge even after the COVID-19 pandemic has been managed globally. Because of the long-term nature of some of these newly emerged habits, brands should consider how they'll cater to the significant changes in customer lifestyles even post-pandemic.
Workshop Question - Which newly emerged consumer habits will likely have a long-term impact on your brand?
Trend Themes
1. Antiviral Textile - Antiviral properties infused into textiles have become more popular.
2. Reusable Antiviral Face Masks - Face masks with antiviral fiber construction are designed to prevent the spread of illness and protect wearers from pathogens.
3. Graphene-infused Outerwear - Outerwear utilizing graphene material provides durable, antibacterial and antiviral protection, with triple-layer construction for UV shielding and wind and rain resistance.
Industry Implications
1. Fashion and Textiles - There are opportunities for innovation in fashion and textiles as consumers seek pandemic-friendly personal protective equipment and antiviral fabrics.
2. Healthcare - Medical facilities and professionals can benefit from the use of antiviral fabric and equipment for patient treatment and protection.
3. Hospitality - Antiviral textiles for hotel linens provide added assurance for guests, promoting safety and peace of mind for travelers.
