Popular dating apps are partnering with brands for new product experiences
Trend - The ubiquity of dating apps has created an opportunity for brands to get involved and start working with these companies to create new products and experiences for users. These include everything from first date kits to tongue-in-cheek moving company campaign collaborations.
Insight - Since dating apps emerged in easy, swipable formats, they've become extremely popular among singles around the world. The ease with which dating apps connect people has resulted in these brands having enormous reach, and people who are familiar with them are more likely to engage with brands they associate with.
Insight - Since dating apps emerged in easy, swipable formats, they've become extremely popular among singles around the world. The ease with which dating apps connect people has resulted in these brands having enormous reach, and people who are familiar with them are more likely to engage with brands they associate with.
Workshop Question - What kind of partnership would expand the reach of your brand?
Trend Themes
1. Brand Partnerships with Dating Apps - Dating apps are partnering with brands to create new product experiences for users.
2. Inclusive Dating for Non-drinkers - Partnerships between dating apps and alcohol-free beverage brands provide consumers with more options when it comes to dating and drinking.
3. Delivery Services as Dating Platforms - Food delivery services and dating apps are partnering to turn food deliveries into dating services by printing profiles of single people on orders.
Industry Implications
1. Marketing & Advertising - Brands have an opportunity to partner with dating apps and create novel experiences for users, which can boost marketing strategies.
2. Hospitality - The trend towards inclusive dating for non-drinkers presents an opportunity for hotel and restaurant businesses to expand their offerings and appeal to a wider market.
3. E-commerce - The rise of food delivery services as dating platforms presents an opportunity for e-commerce businesses to collaborate with dating apps and companies to create integrated services for single people.
