Hop Water is Available in Citrus and CBD-Infused Flavors
Laura McQuarrie — May 1, 2020 — Lifestyle
References: urbanchestnut & foodandwine
Urban Chestnut Brewing Company set out to create a refreshing beverage option for non-drinkers at a local festival and found that its unsweetened, non-alcoholic sparkling hop water became a hit with an even wider range of consumers. The brewery's Hop Water is available by the can, and it is distributed in ginger and grapefruit flavors, as well as others that are infused with CBD. The beverages are appealing for being naturally free of alcohol and calories, and were painstakingly created without the use of any grains, sugar or yeast.
At a time when many consumers are turning to sparkling water beverages and non-alcoholic alternatives, a handful of brands are creating alcohol-free offerings with hop-forward flavors to offer a unique yet also familiar drinking experience.
Image Credit: Hop Water
At a time when many consumers are turning to sparkling water beverages and non-alcoholic alternatives, a handful of brands are creating alcohol-free offerings with hop-forward flavors to offer a unique yet also familiar drinking experience.
Image Credit: Hop Water
Trend Themes
1. Sparkling Water Beverages - Opportunity for brands to create flavorful and refreshing non-alcoholic alternatives to cater to the growing demand for sparkling water.
2. Hop-infused Beverages - Brands can explore the use of hops in creating unique flavors for non-alcoholic beverages, providing a hop-forward experience to consumers.
3. Cbd-infused Drinks - An emerging trend in the beverage industry, brands can capitalize on the growing popularity of CBD and incorporate it into non-alcoholic drinks for added benefits.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their product offerings and tap into the growing market of non-alcoholic and wellness-focused beverages.
2. Craft Brewery - Craft breweries can explore producing non-alcoholic beer alternatives like sparkling hop water to cater to the increasing demand for unique and flavorful non-alcoholic options.
3. CBD Wellness Industry - The CBD wellness industry can partner with beverage companies to develop CBD-infused drinks, capitalizing on the growing consumer interest in CBD products.
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