Streamed content is starting to prioritize education alongside entertainment
Trend - Purposeful content on streaming platforms is increasingly common, particularly as these platforms have seen an enormous boost in engagement in the last year. Increasing accessibility to everything from language-learning to STEM education through streaming platforms appeals to people of all ages and gives these platforms new avenues to explore.
Insight - The popularity of streaming platforms has resulted in a boost in demand for content--everything from educational to interactive content is seeing more interest among customers. Stay-at-home orders have resulted in more people spending time at home and engaging with streaming platforms to stay educated, entertained or in-shape.
Insight - The popularity of streaming platforms has resulted in a boost in demand for content--everything from educational to interactive content is seeing more interest among customers. Stay-at-home orders have resulted in more people spending time at home and engaging with streaming platforms to stay educated, entertained or in-shape.
Workshop Question - How could your brand diversify its offerings to cater to changing consumer behaviors?
Trend Themes
1. Purposeful Streaming - Streaming platforms are prioritizing education alongside entertainment due to increased demand for content.
2. Free Educational Streaming - Streaming services are making quality educational content available for free to accommodate virtual learning needs.
3. Stem-centric Entertainment Platforms - Kids and family entertainment companies are partnering with edutainment platforms to promote STEM education through programming.
Industry Implications
1. Streaming Platforms - Streaming platforms can provide purposeful content to engage viewers in educational and interactive experiences.
2. Education Technology - Edtech industry professionals can collaborate with streaming platforms to provide supplementary educational resources for virtual and at-home learning.
3. Kids and Family Entertainment - Entertainment companies can incorporate educational programming and activities into their content to appeal to younger audiences and promote learning.
4 Featured, 35 Examples:
46,447 Total Clicks
Date Range:
Jul 19 — Jan 21
Trending:
Mild
Consumer Insight Topics:
