The Rhythm Relax Beverage Helps Calm an Anxious Mind
Michael Hemsworth — September 10, 2022 — Marketing
References: drinkrhythm & bevnet
The Rhythm Relax beverage is a functional wellness product for consumers seeking out a way to more effectively relax at the end of a long day or on time off. The drink features a Cucumber Honeydew flavor, and is formulated with 25mg of broad spectrum hemp extract along with 100mg of L-Theanine. The latter is the amino acid found in green tea that helps to offer relaxing benefits without causing feelings of drowsiness.
CEO and Co-Founder of Rhythm Ian Monat commented on the Rhythm Relax beverage saying, "Considering everything that’s happened this year, everyone deserves a spa day to unwind. Rhythm Relax brings those blissful moments of serenity within reach on a daily basis, with no reservation required."
CEO and Co-Founder of Rhythm Ian Monat commented on the Rhythm Relax beverage saying, "Considering everything that’s happened this year, everyone deserves a spa day to unwind. Rhythm Relax brings those blissful moments of serenity within reach on a daily basis, with no reservation required."
Trend Themes
1. Functional Beverages - The trend of functional beverages with hemp extract and natural ingredients produces a disruptive innovation opportunity for the beverage industry.
2. Wellness Products - The wellness trend offers disruptive opportunities to create new product formulations that target relaxation and stress relief.
3. Green Tea Extract - The use of green tea extract as an ingredient in relaxation products can be a food trend that could lead to product innovation for health and wellness industries.
Industry Implications
1. Beverage Industry - The functional beverage market has the potential to disrupt the traditional beverage industry through the introduction of products that serve a specific purpose, such as relaxation and stress relief.
2. Health and Wellness Industry - With an increase in consumer interest in wellness and relaxation, the healthcare industry can benefit from the introduction of new products for stress management and relaxation.
3. Natural Products Industry - As consumers become more mindful of what they put into their bodies, the natural products industry can take advantage of the trend towards using plant-based ingredients in functional wellness products.
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