Starbucks Japan's Seasonal Collection Weaves in Details for Good Fortune
Laura McQuarrie — December 31, 2020 — Lifestyle
References: product.starbucks.co.jp & soranews24
The limited-edition drinkware collection for 2021 from Starbucks Japan has been revealed and it boasts standout designs like snowglobe mugs. The product collection is full of imagery to coincide with the Year of the Ox, as well as colors and popular motifs to support good fortune.
The Collectible Snow Globe and Mug Japan is decorated with imagery of sushi rolls, matcha green tea, traditional toys, noodles and other dishes, plus it is topped with a detachable snowglobe that captures a scene of the year's first sunrise. The snowglobe itself depicts a bright yellow sun rising over Mt. Fuji, which sits beside a giant Starbucks takeaway cup. The top portion of the mug is not only decorative but functional, as it helps to keep beverages warm until they're ready to be enjoyed.
The Collectible Snow Globe and Mug Japan is decorated with imagery of sushi rolls, matcha green tea, traditional toys, noodles and other dishes, plus it is topped with a detachable snowglobe that captures a scene of the year's first sunrise. The snowglobe itself depicts a bright yellow sun rising over Mt. Fuji, which sits beside a giant Starbucks takeaway cup. The top portion of the mug is not only decorative but functional, as it helps to keep beverages warm until they're ready to be enjoyed.
Trend Themes
1. Limited-edition Drinkware Collection - Opportunity to create collectible and exclusive product offerings that cater to seasonal themes and cultural motifs.
2. Snowglobe Mugs - Incorporate interactive elements into drinkware designs, offering customers a unique and engaging experience.
3. Year of the Ox - Create products that align with significant cultural events or celebrations, appealing to consumers looking for symbolic merchandise.
Industry Implications
1. Food and Beverage - Leverage unique and visually appealing drinkware designs to enhance the overall dining experience and drive customer engagement.
2. Tourism and Souvenir - Integrate local landmarks and cultural symbols into collectible merchandise to attract tourists and create souvenirs with added value.
3. Gift and Novelty - Tap into the demand for creative and distinctive gift items that carry emotional value and storytelling elements.
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