Skincare brands launch products targeting boomers
Trend - While countless skincare brands explicitly focus on Millennial consumers, products specifically targeting boomers are also on the rise. These mature skin-focused products ditch elusive claims of age-reversal and instead focus on skin health, texture, and post-menopausal skin concerns.
Insight - Consumers continue to demand products that cater to their specific needs as opposed to a one-size-fits-all approach. Baby boomers, with both time and money to spare, look to beauty and personal care brands to expressly design and formulate products to address their evolving concerns at every life stage.
Insight - Consumers continue to demand products that cater to their specific needs as opposed to a one-size-fits-all approach. Baby boomers, with both time and money to spare, look to beauty and personal care brands to expressly design and formulate products to address their evolving concerns at every life stage.
Workshop Question - How can your brand meet the needs of consumers at different life stages?
Trend Themes
1. Boomer-focused Skincare Products - People in their 50s and over are increasingly looking for skincare products tailored to their needs, creating an opportunity for beauty and personal care brands to cater to this demographic.
2. Targeted Age-specific Skincare - The trend of creating skincare products that cater to specific life stages is on the rise, with brands recognizing that consumers demand products that are tailored to their individual needs rather than following a one-size-fits-all approach.
3. Innovative Aging Solutions - Beauty and personal care brands can create disruptive innovations by developing new technology and formulations aimed at addressing the skin concerns of aging consumers, particularly around issues related to post-menopausal skin and sensitivity.
Industry Implications
1. Beauty and Personal Care - With consumers increasingly looking for products that cater to specific life stages and age groups, skincare brands can stay relevant and generate revenue by tailoring their products to meet these needs.
2. Direct-to-consumer - As more brands enter the space of age-specific personal care products, there's an increased opportunity to offer direct-to-consumer products that can be ordered online, providing a convenient and discrete buying experience for consumers.
3. Anti-aging and Skincare Technology - Disruptive innovation opportunities exist in the development of new anti-aging and skincare technologies geared towards older customers, particularly technology that can help reverse the effects of post-menopausal skin and other signs of aging.
4 Featured, 35 Examples:
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Date Range:
Aug 20 — Jan 21
Trending:
Average
Consumer Insight Topics:
