aprch's Combines Vitamin C, Hemp Extract & L-Theanine
Laura McQuarrie — May 2, 2020 — Lifestyle
References: drinkaprch & bevnet
aprch is a new wellness beverage brand that's introducing itself to the world with CBD sparkling water beverages in a variety of refreshing flavors. The Lemon + Lime, Mint + Cucumber and Watermelon flavors boast 30 milligrams of broad-spectrum hemp extract, plus L-Theanine and Vitamin C for added benefits. These summery sparkling beverages promise to appeal to consumers who are looking for clean refreshment, especially as they contain no sugar, calories or sodium.
At the same time consumers are looking for functional beverages that offer hydrating benefits, they are also seeking out free-from drinks that don't compromise in terms of ingredients. As aprch uses filtered water, organic natural flavors and a few other ingredients, its simple formulas promise to attract Millennials who are fueling the demand for sparkling water.
At the same time consumers are looking for functional beverages that offer hydrating benefits, they are also seeking out free-from drinks that don't compromise in terms of ingredients. As aprch uses filtered water, organic natural flavors and a few other ingredients, its simple formulas promise to attract Millennials who are fueling the demand for sparkling water.
Trend Themes
1. Cbd-infused Beverages - Opportunity for other beverage brands to incorporate CBD into their product offerings.
2. Functional Sparkling Water - Opportunity for other brands to create sparkling water beverages that offer added benefits beyond hydration.
3. Free-from Drinks - Opportunity for brands to create drinks with simple, natural ingredients that appeal to health-conscious consumers.
Industry Implications
1. Beverage Industry - Brands can explore the use of CBD and natural ingredients to create unique, functional beverage offerings.
2. Wellness Industry - Opportunity for companies in the wellness industry to incorporate CBD and natural ingredients into their product offerings.
3. Millennial-targeted Brands - Brands can appeal to the Millennial demographic by offering simple, free-from drinks that align with their health-conscious values.
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