Lego Dimensions Blurs the Lines Between Physical and Digital Gaming
Jana Pijak — June 18, 2015 — Tech
Lego Dimensions is the building block manufacturer's latest digital gaming experience. Blurring the lines between physical and digital gaming, this newly announced product was unveiled at California's E3 convention.
Revealing new portal levels, this building block set is powered by technology and involves both a physical gaming experience and a digital component. The set's accompanying mini figurines are inspired by characters from box office hit The Lego Movie and transport users to an imaginative and virtual land. Once placed on a physical portal -- the Lego Dimensions toy pad -- these mini figures connect users to a virtual gaming experience.
In addition to being geared towards kids, this VR-powered game is sure to be a hit among consumers of all ages.
Revealing new portal levels, this building block set is powered by technology and involves both a physical gaming experience and a digital component. The set's accompanying mini figurines are inspired by characters from box office hit The Lego Movie and transport users to an imaginative and virtual land. Once placed on a physical portal -- the Lego Dimensions toy pad -- these mini figures connect users to a virtual gaming experience.
In addition to being geared towards kids, this VR-powered game is sure to be a hit among consumers of all ages.
Trend Themes
1. Hybrid Gaming - The trend of combining physical and digital components in gaming creates an opportunity for innovative gaming experiences.
2. Virtual Reality Powered Toys - The emergence of virtual reality technology in toys and gaming provides an opportunity for companies to develop immersive experiences for consumers.
3. Licensed Merchandise Gaming - The trend of incorporating popular movie and television characters into gaming experiences creates opportunities for cross-promotion and brand recognition.
Industry Implications
1. Toy Manufacturing - As technology advances, there is an opportunity for companies to incorporate digital features into traditional toy manufacturing to enhance the play experience for consumers.
2. Video Game Development - The emergence of hybrid gaming and virtual reality powered toys creates a demand for video game developers to create new and innovative gaming experiences.
3. Entertainment Licensing - As licensed merchandise gaming grows in popularity, there is an opportunity for entertainment companies to expand their brand recognition through cross-promotion with gaming companies.
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