The 'Thumb War' App Treats the Most Popular Users to Discounts
Christopher Magsambol — August 24, 2015 — Tech
References: kicktraq & kickstarter
The 'Thumb War App' puts a new spin on the classic children's game. The app lets members compete for rewards based on the frequency and popularity of their posts.
The app lets users upload images, GIFs, memes and write posts. These posts are then judged by a member's network of friends and given either a thumbs up or thumbs down. Each thumb up counts as a point and each thumbs down subtracts a point. Comments on posts are also available for a thumb judgement.
Similar to many video games, when a Thumb War app user gets a certain number of points, they "unlock" a rank and move up to the next level. By unlocking various ranks, members gain access to a discount code to over 1,000 stores. Also, the more you play on the Thumb War app, higher ranks will reward members with specific gifts and prizes.
The app lets users upload images, GIFs, memes and write posts. These posts are then judged by a member's network of friends and given either a thumbs up or thumbs down. Each thumb up counts as a point and each thumbs down subtracts a point. Comments on posts are also available for a thumb judgement.
Similar to many video games, when a Thumb War app user gets a certain number of points, they "unlock" a rank and move up to the next level. By unlocking various ranks, members gain access to a discount code to over 1,000 stores. Also, the more you play on the Thumb War app, higher ranks will reward members with specific gifts and prizes.
Trend Themes
1. Rewards-based Social Networks - Disruptive innovation opportunity: Develop a rewards-based social media platform that incentivizes user engagement and rewards popular users with discounts and perks.
2. Gamified Social Media - Disruptive innovation opportunity: Create a gamified social media app that uses points and levels to motivate user participation and offers exclusive discounts and prizes.
3. Crowdsourced Content Ranking - Disruptive innovation opportunity: Build a platform that allows users to rank and judge each other's content, with higher-ranked posts earning rewards and privileges.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Integrate rewards and gamification elements into existing social media platforms to increase user engagement and drive customer loyalty.
2. E-commerce - Disruptive innovation opportunity: Collaborate with rewards-based social networks to provide exclusive discount codes and perks to users, driving sales and customer acquisition.
3. Content Sharing - Disruptive innovation opportunity: Develop a content sharing platform that incorporates crowd ranking and rewards to incentivize users to create and share high-quality content.
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