This Cologne Zoo Ad Emphasizes Its Assortment of Live Animals
Laura McQuarrie — May 14, 2016 — Marketing
References: cologne.de & adsoftheworld
In order to bring attention to its collection of animals, the Cologne Zoo executed a fun series of zoo ads.
Instantly, the focal images will seem recognizable to smartphone users, as the elephant, money and snake animal icons come from the emoji keyboard. With as few words as possible, the Cologne Zoo reminds that the animals that are in its care are "original, not digital." This is a clever way to emphasize that the public may be familiar with seeing representations of these animals in the form of everything from emojis to YouTube videos, it is not the way they are in nature.
The use of emojis in advertising has become a popular way for companies to target young audiences who realize the value of what can be said with just a single emoji.
Instantly, the focal images will seem recognizable to smartphone users, as the elephant, money and snake animal icons come from the emoji keyboard. With as few words as possible, the Cologne Zoo reminds that the animals that are in its care are "original, not digital." This is a clever way to emphasize that the public may be familiar with seeing representations of these animals in the form of everything from emojis to YouTube videos, it is not the way they are in nature.
The use of emojis in advertising has become a popular way for companies to target young audiences who realize the value of what can be said with just a single emoji.
Trend Themes
1. Emoji Advertising - Companies can use emojis to target younger audiences for advertising purposes.
2. Originality Messaging - Messaging that reminds consumers of the originality and uniqueness of a product or experience may resonate well in advertising.
3. Humorous Advertising - Using humorous methods to capture attention and increase engagement in advertising can be effective.
Industry Implications
1. Zoos - Zoos can use creative advertising methods, such as utilizing emojis, to bring attention to and promote their collections of animals in a humorous way.
2. Marketing and Advertising - Marketers and advertisers can explore the use of emojis and humor in campaigns to attract younger audiences or resonate better with general consumers.
3. Social Media - Social media platforms can offer new features catering to the use of emojis in advertising, potentially opening up new revenue streams.
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