Kelsey Mcclellan's Series Shows Clothing with Matching Food Products
Riley von Niessen — April 5, 2017 — Fashion
References: thisiscolossal & hypebae
Kelsey McClellan, a photographer, and Michelle Maguire, a prop and set stylist, joined forces to create a unique project that speaks to the obsessive nature that social media fanatics focus on particular aesthetics. For some, this means ensuring that their Instagram feed stays "on-brand," and for others, it means constantly photographing the desirable items in their lives, be it expensive clothing or mouth-watering food.
Kelsey McClellan's and Michelle Maguire's project has a highly modern look to it, as the carefully chosen ensembles are a single color, which only sometimes vary in shade. To further enhance this, matching backgrounds are used as well.
In their monochrome ensembles, models, whose faces are cut out of the shots, pose with a food product that matches the rest of their aesthetic. For example, a model in black clothing poses with black licorice, and a model in a lime-colored outfit poses with a matching cone of ice cream.
Kelsey McClellan's and Michelle Maguire's project has a highly modern look to it, as the carefully chosen ensembles are a single color, which only sometimes vary in shade. To further enhance this, matching backgrounds are used as well.
In their monochrome ensembles, models, whose faces are cut out of the shots, pose with a food product that matches the rest of their aesthetic. For example, a model in black clothing poses with black licorice, and a model in a lime-colored outfit poses with a matching cone of ice cream.
Trend Themes
1. Monochrome Fashion - Disruptive innovation opportunity: Exploring the use of monochrome ensembles to create a cohesive visual aesthetic that resonates with the modern consumer.
2. Color-coordinated Products - Disruptive innovation opportunity: Leveraging the growing obsession with aesthetics on social media by creating and promoting color-coordinated products that seamlessly integrate into consumers' visual preferences.
3. Food and Fashion Pairings - Disruptive innovation opportunity: Creating unique marketing opportunities by pairing food products with fashion ensembles to tap into the cross-pollination of the foodie and fashion subcultures.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Collaborating with photographers and prop stylists to create visually striking campaigns that align with consumers' desire for cohesive aesthetics.
2. Food Industry - Disruptive innovation opportunity: Partnering with fashion brands to co-create limited-edition food products that match specific fashion ensembles, offering consumers a unique sensory experience.
3. Social Media Industry - Disruptive innovation opportunity: Developing specialized filters and augmented reality tools that allow users to easily match their fashion choices with complementary food items for visually pleasing social media posts.
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