Sanrio is Rewarding Crowdfunding Supporters with Hello Kitty Dates
Natalia Goloskokova — May 31, 2017 — Pop Culture
References: mashable & japantimes.co.jp
As part of the rewards of a crowdfunding campaign, five lucky people will be going on a 20-minute date with Hello Kitty. Sanrio, the company behind the Hello Kitty brand, recently launched a fundraising campaign for a summer festival at Puroland, its amusement park located in Tokyo, Japan.
The festival will take place between July 15th through to September 3rd, and pledged funds will be used for the venue's decoration.
The ultimate goal of the campaign is to create a sense of unity between Hello Kitty, the summer festival and fans to make the event more successful.
Supporters who donate 1 million yen ($8,972) can invite Hello Kitty to a local festival in their city, and for 2 million yen ($17,944), you can get an overnight stay in the Puroland park for up to five people.
The festival will take place between July 15th through to September 3rd, and pledged funds will be used for the venue's decoration.
The ultimate goal of the campaign is to create a sense of unity between Hello Kitty, the summer festival and fans to make the event more successful.
Supporters who donate 1 million yen ($8,972) can invite Hello Kitty to a local festival in their city, and for 2 million yen ($17,944), you can get an overnight stay in the Puroland park for up to five people.
Trend Themes
1. Crowdfunding Campaigns - Disruptive innovation opportunities lie in creating unique and enticing rewards for crowdfunding campaigns, such as exclusive experiences with beloved characters.
2. Branded Experiences - Opportunities exist in offering fans the chance to interact with their favorite brands and characters in unique and memorable ways, such as going on a date with Hello Kitty.
3. Fan Engagement - Innovative strategies that encourage fan participation and engagement, like inviting Hello Kitty to local festivals, can strengthen brand loyalty and build a sense of community.
Industry Implications
1. Entertainment - The entertainment industry can explore ways to leverage popular characters and brands to create immersive and exclusive experiences for fans through crowdfunding campaigns.
2. Tourism - The tourism industry can tap into the trend of offering unique travel experiences by partnering with beloved characters or brands to attract visitors and boost local economies.
3. Event Management - Event management companies can incorporate branded experiences and personalized interactions with characters to enhance the attendee experience and create memorable events.
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