More Than's 'Pet Paws-Port Photo Booth' Spotlights Travel with Pets
Laura McQuarrie — June 13, 2017 — Lifestyle
References: morethan & prexamples
The newest campaign from insurance company More Than puts an emphasis on travel with pets, especially the importance of getting a pet passport for air travel. As such, More Than launched the 'Pet Paws-Port Photo Booth' at London's Victoria Park. To help pets look their best before a photo session, there are also groomers on-site.
In the photo booth itself, there is an adjustable seat that accommodates pets of all sizes, plus speakers to draw a pet's attention to the camera. As with most mobile photo booths, this one features a touchscreen that can be used to share the snapshots taken instantly on social media.
In the past, More Than has set up a variety of unusual pet-centric events, including bus tours and art galleries exclusively for dogs.
In the photo booth itself, there is an adjustable seat that accommodates pets of all sizes, plus speakers to draw a pet's attention to the camera. As with most mobile photo booths, this one features a touchscreen that can be used to share the snapshots taken instantly on social media.
In the past, More Than has set up a variety of unusual pet-centric events, including bus tours and art galleries exclusively for dogs.
Trend Themes
1. Pet-friendly Travel - The Pet Paws-Port Photo Booth highlights the growing trend of pet-friendly travel and the potential for disruptive innovation in the travel industry.
2. Mobile Pet Services - The on-site groomers at the Pet Paws-Port Photo Booth showcase the demand for mobile pet services and the potential opportunities for disruptive innovation in the pet grooming industry.
3. Pet-centric Experiences - More Than's past events, such as dog-exclusive bus tours and art galleries, highlight the growing trend of pet-centric experiences and the potential for new forms of entertainment and hospitality in the industry.
Industry Implications
1. Travel - The Pet Paws-Port Photo Booth campaign and emphasis on pet passports for air travel showcases a growing trend in pet-friendly travel, creating opportunities for innovation in the travel industry.
2. Pet Grooming - The on-site groomers at the Pet Paws-Port Photo Booth highlight the demand for mobile pet grooming services and create potential opportunities for disruptive innovation in the pet grooming industry.
3. Entertainment/hospitality - More Than's past events focused on pets, such as dog-exclusive bus tours and art galleries, highlight a growing trend in pet-centric experiences and the potential for new forms of entertainment and hospitality in the industry.
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