Samurai Age Has Created a Line of Armor for Dogs and Cats
Mary Van Puymbroeck — June 10, 2017 — Lifestyle
References: samurai-age.jp & boingboing.net
A company in Japan called 'Samurai Age' has released a collection of samurai armor for pets.
The snap-on armor was initially created to keep dogs and cats warm during the change in seasons in Japan but has grown in popularity due to the cuteness factor. Samurai Age is known for making warrior-inspired hats, bottle covers and accessories but extended its services upon fan request for matching pet-owner costumes. All of its products are made in Japan and can be ordered in custom sizes with the option for a matching hat. Available in a variety of styles, Samurai Age also makes armor for children so the whole family can get in on the warrior fun.
The snap-on armor was initially created to keep dogs and cats warm during the change in seasons in Japan but has grown in popularity due to the cuteness factor. Samurai Age is known for making warrior-inspired hats, bottle covers and accessories but extended its services upon fan request for matching pet-owner costumes. All of its products are made in Japan and can be ordered in custom sizes with the option for a matching hat. Available in a variety of styles, Samurai Age also makes armor for children so the whole family can get in on the warrior fun.
Trend Themes
1. Pet Fashion - The trend of dressing up pets in fashionable outfits has gained popularity, with pet samurai armor being an innovative product in this new market.
2. Customized Pet Products - Samurai Age's pet armor offering is highly customizable, and with the growing demand for personalization, there are ample opportunities to create tailored pet products.
3. Family-themed Products - Samurai Age's line of warrior-inspired accessories includes matching armor for pets and children, which can inspire the creation of more theme-based products for families.
Industry Implications
1. Pet Care - With the growth of the pet industry, there is a rising demand for innovative, fashionable, and functional pet care products like samurai armor.
2. Personalized Products - Personalization is a disruptive innovation opportunity that businesses can incorporate in their products to cater to individual tastes, from custom fitting to design choices.
3. Family Products - Creating themed products for families, including matching outfits for children and pets, is a unique and under-explored opportunity in the wider retail industry.
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