Bom Bom Brands' 'Nilli Vanilli' Blends Almond Milk, Rum & Cookie Flavors
Laura McQuarrie — March 30, 2018 — Lifestyle
References: drinkbombom & thespiritsbusiness
As an alternative to the many cream liqueur products that are available to consumers, Bom Bom Brands launched its 'Nilli Vanilli' as a dairy-free alternative. Bom Bom Brands' Nilli Vanilli may not have any cream, but it was still named the Best Cream Liqueur of 2017 by the International Review of Spirits.
The gluten-free, non-dairy "cream" liqueur is made with almond milk, plus Caribbean rum and vanilla cookie flavors, which are said to come together to emulate the taste of a "creamy vanilla wafer."
While vegan-friendly alcohol products may have been limited in the past, Bom Bom Brands' Nilli Vanilli follows the launch of other options like Baileys Almande, which also boasts an almond milk base. A growing number of consumers who are seeking out dairy-free foods in general are also now experimenting with beverages that promise better-for-you formulas.
The gluten-free, non-dairy "cream" liqueur is made with almond milk, plus Caribbean rum and vanilla cookie flavors, which are said to come together to emulate the taste of a "creamy vanilla wafer."
While vegan-friendly alcohol products may have been limited in the past, Bom Bom Brands' Nilli Vanilli follows the launch of other options like Baileys Almande, which also boasts an almond milk base. A growing number of consumers who are seeking out dairy-free foods in general are also now experimenting with beverages that promise better-for-you formulas.
Trend Themes
1. Non-dairy Cream Liqueurs - The rise of non-dairy cream liqueurs presents an opportunity for companies to tap into the growing market of consumers seeking dairy-free options in their beverages.
2. Vegan-friendly Alcohol - The introduction of vegan-friendly alcohol products, like Bom Bom Brands' Nilli Vanilli, offers a disruptive innovation opportunity for companies to cater to the increasing demand for plant-based alternatives in the alcoholic beverage industry.
3. Better-for-you Formulas - The trend towards beverages with better-for-you formulas, exemplified by the use of almond milk and gluten-free ingredients in Bom Bom Brands' Nilli Vanilli, presents an opportunity for companies to develop healthier alternatives to traditional cream liqueurs.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can capitalize on the trend of non-dairy cream liqueurs by creating innovative products that cater to consumers' desire for dairy-free options.
2. Plant-based Food - The plant-based food industry can explore new opportunities by expanding into the vegan-friendly alcohol market, providing consumers with more options for plant-based alcoholic beverages.
3. Health and Wellness - The health and wellness industry can tap into the trend of better-for-you formulas in beverages by developing and marketing products that offer healthier alternatives to traditional cream liqueurs.
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