Instagram's 'Makeup_Maven' Created a Video Using Food as Makeup
Laura McQuarrie — December 12, 2016 — Unique
Self-taught makeup artist and Instagram user 'Makeup_Maven' (also known as Raychel Newton) recently shared a video spotlighting the use of food as makeup—this includes using a chocolate bar as a contour stick, macaroni and cheese powder for eyeshadow and beets to stain her lips.
As mentioned in the caption that accompanied the Instagram post, not all products that are fit for consumption are safe for use on the skin. As the video has gone viral, some have been quick to call out the issues of using certain junk food products on one's skin. Aside from being entertaining, the video has also sparked a discussion on some of the impure ingredients that can be found in common cosmetics, as well as the benefits of integrating all-natural food products into one's skincare and beauty routines.
Newton is now challenging others to try the #FaceFullofFoodChallenge and use the hashtag to share their results on social media.
As mentioned in the caption that accompanied the Instagram post, not all products that are fit for consumption are safe for use on the skin. As the video has gone viral, some have been quick to call out the issues of using certain junk food products on one's skin. Aside from being entertaining, the video has also sparked a discussion on some of the impure ingredients that can be found in common cosmetics, as well as the benefits of integrating all-natural food products into one's skincare and beauty routines.
Newton is now challenging others to try the #FaceFullofFoodChallenge and use the hashtag to share their results on social media.
Trend Themes
1. Food-based Makeup - The trend of using food products as makeup and exploring their potential in the beauty industry creates disruptive innovation opportunities for all-natural and sustainable cosmetic brands.
2. All-natural Cosmetics - The conversation sparked by the food-based makeup trend leads to disruptive innovation opportunities in the cosmetics industry to develop and promote safer, chemical-free and eco-friendly cosmetics.
3. Social Media Challenges - The #FaceFullofFoodChallenge trend showcases the power of social media as a platform for engaging user-generated content, creating opportunities for beauty brands to foster online communities and user participation.
Industry Implications
1. Beauty Industry - The food-based makeup trend presents disruptive innovation opportunities for the beauty industry to explore unconventional, edible ingredients and develop revolutionary products.
2. Cosmetics Industry - The conversation surrounding the issue of impure ingredients in cosmetics opens up disruptive innovation opportunities for the cosmetics industry to improve product safety and develop natural alternatives.
3. Social Media and Marketing Industry - The popularity of social media challenges like the #FaceFullofFoodChallenge creates disruptive innovation opportunities for the marketing industry to leverage user-generated content and engage consumers in unique and interactive ways.
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