Sauza Agua Fuerte is a Ready-to-Drink Beverage Spiked with Tequila
Laura McQuarrie — May 25, 2018 — Lifestyle
References: prnewswire
Sauza Agua Fuerte has just been launched as a ready-to-drink sparkling water that's spiked with Sauza Silver Tequila.
The sparkling water cocktails are offered in refreshing natural fruit flavors like Grapefruit, Lime and Mango by the can, which pair well with the fresh, green notes of the tequila. The crisp low-calorie sparkling water cocktails contain no artificial flavors or sweeteners.
As the spiked sparkling water category is growing, Sauza spotted an opportunity to offer a unique new option for fans of tequila, particularly as they enjoy the heat of the summer months. The convenient ready-to-drink cans are ideal for instant enjoyment and the Lime flavor is specifically called out for the way it saves consumers the hassle of cutting citrus wedges.
The sparkling water cocktails are offered in refreshing natural fruit flavors like Grapefruit, Lime and Mango by the can, which pair well with the fresh, green notes of the tequila. The crisp low-calorie sparkling water cocktails contain no artificial flavors or sweeteners.
As the spiked sparkling water category is growing, Sauza spotted an opportunity to offer a unique new option for fans of tequila, particularly as they enjoy the heat of the summer months. The convenient ready-to-drink cans are ideal for instant enjoyment and the Lime flavor is specifically called out for the way it saves consumers the hassle of cutting citrus wedges.
Trend Themes
1. Spiked Sparkling Water - The growing popularity of spiked sparkling water presents an opportunity for innovative beverage companies to create unique flavor combinations and tap into the health-conscious market.
2. Natural Fruit Flavors - The trend towards natural fruit flavors in ready-to-drink beverages opens up possibilities for companies to experiment with a wide range of fruit-infused options, offering consumers a refreshing and flavorful alternative.
3. Convenience Packaging - The demand for convenient and portable beverage options provides an opportunity for companies to design ready-to-drink cans that are easy to carry and can be enjoyed on-the-go.
Industry Implications
1. Beverage Industry - The beverage industry can embrace the trend of tequila-infused sparkling water by exploring innovative ways to combine different spirits with sparkling water, catering to consumers' desire for unique and refreshing beverage options.
2. Alcohol Industry - The alcohol industry can capitalize on the popularity of spiked sparkling water by developing innovative combinations of spirits and flavors, targeting health-conscious consumers seeking lighter alternatives to traditional cocktails.
3. Packaging Industry - The packaging industry can leverage the demand for convenience and portability by designing functional and attractive packaging solutions for ready-to-drink beverages, allowing consumers to enjoy their favorite beverages anytime, anywhere.
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