Revive Kombucha's Sparkling Kombucha is a Simple Swap for Soda
Laura McQuarrie — March 5, 2019 — Lifestyle
References: revivekombucha & prnewswire
Revive Kombucha is introducing a Sparkling Kombucha line that's shelf-stable, which sets itself apart from the majority of these probiotic-rich beverages that are bottled and stationed in refrigerated sections of stores.
Notably, the Sparkling Kombucha is produced in nearly the same way as Revive's other products, with the main difference being that a proprietary pasteurization process is used and a naturally fermented, live probiotic is incorporated. Revive Sparkling Kombucha is offered in bright, bold flavors like Mango Orange, Cherry Hibiscus, Strawberry Lemon and Citrus Ginger.
As Josh Mohr, Vice President of Marketing for Revive Kombucha, notes: "Our consumers are active so a portable, shelf stable can makes complete sense." At the same time, these shelf-stable cans have the potential to stand out to soda lovers who are eager to make a healthier beverage choice that still feels somewhat familiar.
Notably, the Sparkling Kombucha is produced in nearly the same way as Revive's other products, with the main difference being that a proprietary pasteurization process is used and a naturally fermented, live probiotic is incorporated. Revive Sparkling Kombucha is offered in bright, bold flavors like Mango Orange, Cherry Hibiscus, Strawberry Lemon and Citrus Ginger.
As Josh Mohr, Vice President of Marketing for Revive Kombucha, notes: "Our consumers are active so a portable, shelf stable can makes complete sense." At the same time, these shelf-stable cans have the potential to stand out to soda lovers who are eager to make a healthier beverage choice that still feels somewhat familiar.
Trend Themes
1. Shelf-stable Beverages - Innovation opportunity for brands to introduce more shelf-stable versions of popular beverages to cater to consumers' on-the-go lifestyles.
2. Proprietary Pasteurization Process - Innovation opportunity for companies to develop their own unique pasteurization processes to create shelf-stable versions of traditionally perishable drinks.
3. Fruit-infused Beverages - Innovation opportunity for beverage manufacturers to create a variety of fruit-infused drinks to appeal to health-conscious consumers.
Industry Implications
1. Beverage Manufacturing - Innovation opportunity for beverage manufacturers to develop new products and processes to introduce shelf-stable versions of their products to cater to consumers' on-the-go lifestyles.
2. Health Food and Beverage - Innovation opportunity for companies to introduce healthy beverages with specific health benefits to appeal to health-conscious consumers.
3. Snack Foods - Innovation opportunity for companies to develop snack foods that complement or pair well with the popular fruit-infused beverage trend.
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