New products are introduced with consumer participation
Implications - Today's youth generation is often referred to as "Walking Ad Blockers," meaning traditional advertising does not make an impact for the generation who's more used to creating content than passively consuming it. Campaigns that showcase new products in an interactive way invite co-creation from the prosumer generation.
Workshop Question - How is your brand incorporating consumer interaction and hands-on participation to promote new products/services?
Trend Themes
1. Interactive Advertising - Interactive product showcases are becoming more popular as traditional ads are less effective with the younger generation, creating an opportunity for uniqueness and innovation in marketing.
2. Personalization - Increasing use of technology and interactive displays has resulted in more personalized experiences that give consumers a higher level of satisfaction and engagement, providing a huge opportunity for businesses to enhance customer experiences through technology and create a competitive advantage.
3. Experiential Retail - Interactive displays and experiential pop-ups create opportunities to showcase products in a unique way, allowing customers to interact with products prior to purchase and increasing engagement and purchase likelihood.
Industry Implications
1. Retail - Brands can enhance in-store experiences with interactive displays and pop-ups that better showcase their products, increasing engagement and creating purchase likelihood.
2. Marketing and Advertising - As traditional advertising becomes less effective, creating interactive and personalized product showcases becomes a unique opportunity for brands to stand out and reach younger generations effectively.
3. Entertainment and Media - Interactive media experiences are becoming more commonplace with the increasing use of technology, allowing companies to create personalized and engaging experiences for their audiences, increasing customer satisfaction and engagement.
