The Dream Machine is New York's Latest Immersive Experience
Ellen Smith — March 21, 2018 — Art & Design
Many consider New York City to be the epicenter of art and culture, making it the perfect location to host niche pop-ups and art installations like the Dream Machine -- an immersive self-guided journey that represents the human sleep cycle.
This tour consists of 10 rooms that bring the mysteries and whimsical nature of a dream-like state to life. Guests of the space are invited to wander around and participate in the various experiences, like floating on a cloud, or exploring a new galaxy. According to a statement from the designers, Dream Machine is described as “the closest you’ll ever get to walking through your dreams and remembering them afterwards.”
The experience will take place in Brooklyn between April 5th and May 31st.
Image Credit: Dream Machine via Instagram, @inthedreammachine
This tour consists of 10 rooms that bring the mysteries and whimsical nature of a dream-like state to life. Guests of the space are invited to wander around and participate in the various experiences, like floating on a cloud, or exploring a new galaxy. According to a statement from the designers, Dream Machine is described as “the closest you’ll ever get to walking through your dreams and remembering them afterwards.”
The experience will take place in Brooklyn between April 5th and May 31st.
Image Credit: Dream Machine via Instagram, @inthedreammachine
Trend Themes
1. Immersive Sleep-inspired Experiences - This trend explores the growing demand for immersive experiences that simulate the dream-like state and offer a unique journey for participants.
2. Niche Pop-up Installations - This trend highlights the rise of niche pop-up installations in cities like New York, providing unique and immersive experiences for visitors.
3. Self-guided Interactive Tours - This trend showcases the popularity of self-guided tours that allow participants to explore and engage with various interactive experiences at their own pace.
Industry Implications
1. Art and Culture - The art and culture industry can tap into this trend by creating immersive installations that offer a unique and memorable experience for visitors.
2. Event and Experience Planning - The event and experience planning industry can capitalize on this trend by organizing and curating niche pop-up installations that cater to specific themes and interests.
3. Entertainment and Tourism - The entertainment and tourism industry can benefit from this trend by integrating immersive experiences and self-guided interactive tours into their offerings, attracting visitors seeking unique and memorable experiences.
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