This Perch Bumble & bumble Display Boasts Product Info and Samples
Jana Pijak — October 2, 2018 — Business
References: vimeo & perchinteractive
This Bumble & bumble retail display by Perch aims to engage consumers visiting the hair brand's House of Bumble flagship salon. Known for its immersive and digitally connected POS and POP retail displays, Perch creates an intuitive shelving system that is accented with a touchscreen-responsive LED backdrop. The portable and easy-to-install system is customized with Bumble & bumble campaign imagery and reveals more specific product info, user reviews and recommended products for those seeking to know what solution works best for their hair.
This responsive display is also set up alongside smaller units located near the salon's check-out area. The smaller units spotlight best-selling and new Bumble & bumble products, allowing visitors to pick up last minute items before paying for a hair service. Each portable unit also boasts purchase-encouraging messaging like "longing to be in your arms" and "pick me up" next to featured products as an added bonus.
This responsive display is also set up alongside smaller units located near the salon's check-out area. The smaller units spotlight best-selling and new Bumble & bumble products, allowing visitors to pick up last minute items before paying for a hair service. Each portable unit also boasts purchase-encouraging messaging like "longing to be in your arms" and "pick me up" next to featured products as an added bonus.
Trend Themes
1. Immersive Retail Displays - There is an opportunity for businesses to create immersive retail displays that engage consumers and provide interactive product information.
2. Digital Touchscreen Technology - The use of touchscreen-responsive LED backdrops allows for a more intuitive and interactive shopping experience, presenting an opportunity for businesses to incorporate this technology.
3. Personalized Product Recommendations - The integration of user reviews and recommended products based on individual hair needs offers a disruptive innovation opportunity for businesses to provide targeted product suggestions.
Industry Implications
1. Retail - The retail industry can leverage immersive retail displays and digital touchscreen technology to enhance the customer experience.
2. Beauty - In the beauty industry, incorporating personalized product recommendations through interactive displays can help customers find the best products for their specific needs.
3. Hospitality - In the hospitality industry, implementing interactive displays near check-out areas can encourage last-minute purchases and enhance guests' overall experience.
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