Perch Interactive's Smart Technology Merges Digital and Physical Worlds
Riley von Niessen — June 28, 2018 — Tech
References: perchinteractive & youtube
Perch Interactive was founded back in 2012, and has since been evolving retail purchasing to mesh the digital and physical worlds with its 3D sensing technology. With this, Perch Interactive is able to detect when consumers pick up and put down products, and trigger "delightful and informative experiences at that critical moment when they consider purchase."
To get a better understanding of how this done, Trend Hunter spoke with Perch Interactive CEO Trevor Sumner. As he explains, the technology works by offering information to consumers when they pick up a product they're interested in. For example, when they pick up a shoe from a display, they can find out more about the pricing, what sizes and colors the store has in inventory, and what it looks like with different outfits.
The purpose of this is the merge the content that's available online regarding the style and model with the in-store experience, benefiting the retailer and the consumer both by streamlining the purchasing process.
To get a better understanding of how this done, Trend Hunter spoke with Perch Interactive CEO Trevor Sumner. As he explains, the technology works by offering information to consumers when they pick up a product they're interested in. For example, when they pick up a shoe from a display, they can find out more about the pricing, what sizes and colors the store has in inventory, and what it looks like with different outfits.
The purpose of this is the merge the content that's available online regarding the style and model with the in-store experience, benefiting the retailer and the consumer both by streamlining the purchasing process.
Trend Themes
1. 3D Sensing Technology - Disruptive innovation opportunity: Explore how 3D sensing technology can be applied in industries beyond retail, such as healthcare and automotive, to enhance user experiences and streamline processes.
2. Digital-physical Integration - Disruptive innovation opportunity: Leverage digital-physical integration to create immersive experiences in sectors like entertainment and tourism, providing customers with interactive and personalized content.
3. Enhanced Consumer Engagement - Disruptive innovation opportunity: Develop new ways to engage consumers in real-time by using interactive technologies like 3D sensing in industries like marketing and events, amplifying brand experiences.
Industry Implications
1. Retail - Disruptive innovation opportunity: Implement 3D sensor retail displays to revolutionize the shopping experience, allowing customers to access detailed product information and make informed decisions.
2. Healthcare - Disruptive innovation opportunity: Integrate 3D sensing technology in healthcare settings to track patient movements, prevent falls, and improve overall patient safety and care.
3. Automotive - Disruptive innovation opportunity: Apply 3D sensing technology in the automotive industry to enhance driver assist systems, create safer autonomous vehicles, and provide better user interfaces for passengers.
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