President's Choice Launched a Unique Marshmallow Flavor for Canada 150
Laura McQuarrie — June 30, 2017 — Lifestyle
References: presidentschoice & dailyhive
In celebration of Canada's 150's birthday this year, President's Choice launched special-edition maple-flavored marshmallows for toasting by the campfire.
The large-size PC Maple Flavour Marshmallows promise to "revolutionize your s'mores" with their unique maple aroma, as well as their slightly flattened shape, which is ideal for sandwiching between graham crackers. Although these maple-flavored marshmallow treats are being put forth as confections that are ideal for elevating favorite campfire rituals, they may also be used in a range of recipes like desserts and crispy rice square snacks.
For Canada 150, Canadian food and beverage brands are embracing the opportunity to highlight maple as an iconic Canadian flavor. The PC Insiders Collection also features a number of patriotic treats, including Maple Fudge, Loads of Canadiana Beef Burgers and S'mores Ice Cream Sandwiches.
The large-size PC Maple Flavour Marshmallows promise to "revolutionize your s'mores" with their unique maple aroma, as well as their slightly flattened shape, which is ideal for sandwiching between graham crackers. Although these maple-flavored marshmallow treats are being put forth as confections that are ideal for elevating favorite campfire rituals, they may also be used in a range of recipes like desserts and crispy rice square snacks.
For Canada 150, Canadian food and beverage brands are embracing the opportunity to highlight maple as an iconic Canadian flavor. The PC Insiders Collection also features a number of patriotic treats, including Maple Fudge, Loads of Canadiana Beef Burgers and S'mores Ice Cream Sandwiches.
Trend Themes
1. Maple-flavored Food Products - Opportunity to create unique maple-flavored food products and capitalize on the popularity of Canadiana goods.
2. Patriotic Themed Packaging - Opportunity to design packaging that appeals to consumers' nationalistic pride for Canada and other countries with iconic flavors.
3. Campfire and Outdoor Inspired Recipes - Opportunity to create recipe ideas and promote them with an outdoor-inspired theme for camping trips and summer cookouts.
Industry Implications
1. Food and Beverage - Industry can create unique products with new flavors or limited edition flavors to target a specific market for various occasions and holidays.
2. Packaging and Design - Industry can provide customizing and innovative packaging solutions to brands that promote special occasions and limited edition products, among others.
3. Recipe Development - Industry can create new recipes that feature unique flavor profiles or incorporate new ingredients and publish them through various consumer channels.
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