The New Malt-O-Meal Cereals Turn Dessert into Breakfast
Katherine Pendrill — January 30, 2018 — Lifestyle
References: postconsumerbrands & preparedfoods
For those who like to start their day off with something sweet, Malt-O-Meal is launching three new breakfast cereals that take inspiration from popular desserts. Perfect for kids or adults with a sweet tooth, the new cereals are a fun new take on a classic morning meal.
The new Malt-O-Meal cereals come in three different flavors, each of which is inspired by a sweet treat. The first is the Double Chocolate Brownie Crunch cereal, made with cocoa-dusted crispy corn puffs combined with chocolate marshmallow pieces. The second is the Cinnamon Dyno-Bites featuring cinnamon-coated gluten-free rice puffs. Finally, there is the Golden Honey O's, which combine corn, oat, and rice O's with real honey.
While many brands are focusing more on the nutritional content of their products, Malt-O-Meal caters to those who are more interested in fun and creative new flavor innovations.
The new Malt-O-Meal cereals come in three different flavors, each of which is inspired by a sweet treat. The first is the Double Chocolate Brownie Crunch cereal, made with cocoa-dusted crispy corn puffs combined with chocolate marshmallow pieces. The second is the Cinnamon Dyno-Bites featuring cinnamon-coated gluten-free rice puffs. Finally, there is the Golden Honey O's, which combine corn, oat, and rice O's with real honey.
While many brands are focusing more on the nutritional content of their products, Malt-O-Meal caters to those who are more interested in fun and creative new flavor innovations.
Trend Themes
1. Dessert-inspired Breakfast Cereals - Malt-O-Meal launches new breakfast cereals inspired by popular desserts.
2. Innovative Flavor Combinations - Malt-O-Meal introduces unique flavor combinations like double chocolate brownie crunch and cinnamon dyno-bites.
3. Catering to Fun and Creativity - Malt-O-Meal targets consumers who value fun and creative flavor innovations over nutritional content.
Industry Implications
1. Breakfast Cereal - Breakfast cereal industry can leverage dessert-inspired flavors to attract sweets-loving consumers.
2. Food Manufacturing - Food manufacturers have the opportunity to explore and create unique flavor combinations inspired by desserts.
3. Snack Food - Snack food companies can tap into the trend of indulgent breakfast options with dessert-inspired treats.
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