'RECUR' Partners with 'Sanrio' to Bring Sanrio-Branded NFTs to Market
Colin Smith — November 19, 2021 — Tech
References: recurforever
Branded NFT collaborations are popping up in every industry. Most recently, Sanrio has announced that it will be releasing 'Hello Kitty's first-ever digital collectible NFT. This will be done through the assistance of NFT-focused company, RECUR.
RECUR designs and develops branded NFTs that have had a stellar series A of $50 million in the crypto space. RECUR is eco-friendly and blockchain agnostic meaning their digital products and collectibles are fit for Hello Kitty fans and general consumers. Silvia Figini, COO at Sanrio, stated "This new and innovative business is for us a big challenge. For Sanrio, stepping into the NFT space adds a new way of being part of contemporary culture."
On top of the collaboration with Hello Kitty, RECUR will be launching its first proprietary NFT on December 9th titled the 'Portal Pass.' The Portal Pass uses the tagline "Your portal to the metaverse is here," this NFT offers early access to RECUR's entire IP libraries and services.
Image Credit: RECUR
RECUR designs and develops branded NFTs that have had a stellar series A of $50 million in the crypto space. RECUR is eco-friendly and blockchain agnostic meaning their digital products and collectibles are fit for Hello Kitty fans and general consumers. Silvia Figini, COO at Sanrio, stated "This new and innovative business is for us a big challenge. For Sanrio, stepping into the NFT space adds a new way of being part of contemporary culture."
On top of the collaboration with Hello Kitty, RECUR will be launching its first proprietary NFT on December 9th titled the 'Portal Pass.' The Portal Pass uses the tagline "Your portal to the metaverse is here," this NFT offers early access to RECUR's entire IP libraries and services.
Image Credit: RECUR
Trend Themes
1. Branded Nfts - Branded NFT collaborations are becoming increasingly popular in various industries, offering new opportunities for companies to monetize their brands through digital collectibles.
2. Eco-friendly Nfts - RECUR's focus on eco-friendliness and blockchain agnosticism presents a disruptive innovation opportunity for companies looking to reduce their environmental impact while exploring the NFT market.
3. Metaverse Access Nfts - The 'Portal Pass' NFT created by RECUR offers early access to their entire IP libraries and services, proving that NFTs can also offer more than just collectibles, but also access to exclusive experiences and services.
Industry Implications
1. Entertainment - Companies within the entertainment industry, such as Sanrio, can explore branded NFT collaborations as a means of expanding their offerings and reaching a wider audience of digital collectors and fans.
2. Art - The digital art industry can heavily benefit from NFT technology, as it allows artists to monetize their digital creations and protect their ownership, opening up new opportunities for revenue streams in the industry.
3. Gaming - The emerging metaverse gaming industry can explore NFTs as a means of providing players with exclusive in-game items or access to early betas and releases using the innovative technology provided by NFT-focused companies like RECUR.
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