Keukenhof is Helping People Appreciate Its Beautiful Botanical Garden Online
Laura McQuarrie — April 13, 2020 — World
References: keukenhof.nl & refinery29
Keukenhof, the Netherlands' most visited botanical garden, will not be opening this year although people are invited to virtually visit the garden online. There are millions of tulips that can be seen in the garden and this popular tourist destination is giving people all around the world a different way to appreciate its beauty. As Keukenhof's official site describes: "If people cannot come to Keukenhof, we will bring Keukenhof to the people." On YouTube, viewers can see footage of Keukenhof's grounds this year, as well as learn about the destination with commentary from the head gardener.
Ordinarily, millions of tourists from over 100 countries each year visit the famous flower garden but people can now take the opportunity to see it from afar.
Ordinarily, millions of tourists from over 100 countries each year visit the famous flower garden but people can now take the opportunity to see it from afar.
Trend Themes
1. Virtual Tours - The rise of virtual tours for travel destinations creates an opportunity for a more immersive, engaging experience for travelers who are unable to visit in person.
2. Virtual Botanical Gardens - The Keukenhof's initiative to establish a virtual tour of its botanical gardens paves the way for other botanical gardens and public parks to create their own VR experiences for visitors.
3. Remote Experiences - The shift towards remote experiences during the pandemic has opened doors for innovative uses of technology to bring people together virtually for shared experiences.
Industry Implications
1. Travel and Tourism - By offering virtual tours of popular destinations like Keukenhof, travel companies can provide a unique service to customers who are unable to travel while generating revenue from digital experiences.
2. VR and AR - The rise of virtual tours and remote experiences creates a growing demand for VR and AR technology, providing opportunities for companies specializing in this field to expand their services.
3. Public Parks and Gardens - Public parks and botanical gardens can leverage virtual tours to increase virtual engagement and revenue while maintaining the appeal and value of experiencing their spaces in person.
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