Brands are launching campaigns that identify how language can be oppressive
Trend - Brands are understanding that the everyday language we use, shapes the way society views the world. As a result, many have launched inclusive language initiatives that challenge the world to rethink the words that are used. These range from anti-racist coding campaigns to anti-sexist language campaigns.
Insight - Consumers are no longer standing for the oppressive tendencies used in the past and understand the nuanced ways systemic inequality presents itself throughout society. These informed consumers are no longer accepting of brands that simply pay lip service to progressive causes. As a result, they expect brands to actively fight these damaging stereotypes.
Insight - Consumers are no longer standing for the oppressive tendencies used in the past and understand the nuanced ways systemic inequality presents itself throughout society. These informed consumers are no longer accepting of brands that simply pay lip service to progressive causes. As a result, they expect brands to actively fight these damaging stereotypes.
Workshop Question - How can your brand rethink its social responsibility to support equality?
Trend Themes
1. Inclusive Language - Brands are launching campaigns that identify how language can be oppressive.
2. Anti-sexist Language Campaigns - Brands are seeking to highlight the sexist terms hidden in our everyday language.
3. Anti-racist Tech Language Initiatives - Technology brands are removing racially insensitive terms from their products.
Industry Implications
1. Advertising - Brands can use inclusive language campaigns to appeal to informed consumers who seek social justice.
2. Language Learning - Language learning apps can highlight the sexism and racism hidden in everyday language in order to provide a more inclusive learning experience.
3. Period Products - Period product brands can take a more inclusive approach and use gender-neutral packaging and language to appeal to all individuals who menstruate.
7 Featured, 60 Examples:
133,163 Total Clicks
Date Range:
Aug 19 — Jul 21
Trending:
Average
Consumer Insight Topics:
