LA Rapper Murs Offers New Kind of Virtual Concert Experience
Josh Thompson-Persaud — April 19, 2021 — Marketing
References: thehotblocks
As cryptocurrencies and non-fungible tokens (NFTs) become commonplace in the digital market, famous LA-based underground rapper Murs drops an exclusive NFT concert upgrade for his dedicated fans in partnership with The Hot Blocks, a virtual store focusing on the intersections of hip-hop and blockchain. The NFT concert upgrade, attached to Murs' two-day virtual concert 'Weekend at Murs,' includes a virtual art piece centered around one of Murs' tracks, a video clip of the performance, and a virtual t-shirt featuring the previously mentioned art piece.
The sale of the NFT concert upgrade starts April 17th at 9 pm ET and will be open for a total of 24 hours. During this 24-hour period, prices will rise throughout the day, encouraging consumers to buy in early.
Image Credit: The HotBlocks, Murs
The sale of the NFT concert upgrade starts April 17th at 9 pm ET and will be open for a total of 24 hours. During this 24-hour period, prices will rise throughout the day, encouraging consumers to buy in early.
Image Credit: The HotBlocks, Murs
Trend Themes
1. Virtual Concert Nfts - The surge of cryptocurrencies and NFTs has paved the way for opportunities in creating virtual concert experiences and collectibles.
2. Blockchain Art - The use of blockchain technology in creating and selling virtual art pieces and memorabilia is a disruptive innovation opportunity for the art industry.
3. Dynamic Pricing - The implementation of dynamic pricing strategies for time-sensitive products like NFT concert upgrades can create a sense of urgency among consumers and generate sales.
Industry Implications
1. Music - The music industry has the opportunity to leverage blockchain technology and NFTs to offer unique virtual concert experiences and merchandise for fans.
2. Art - The art industry can adopt blockchain technology and NFTs as a new way to produce and sell virtual art pieces and collectibles.
3. Event Promotion - Marketers in the event promotion industry can explore dynamic pricing strategies to create hype and generate sales for time-sensitive event upgrades and tickets.
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