Spreadshirt Unveils the New 'You Owe Me 21 Cents' Shirt
Grace Mahas — October 21, 2019 — Social Good
References: spreadshirt & bustle
With Halloween just around the corner, the feminist brand Spreadshirt launched the ideal t-shirt that conveys one major issue is the lack of equality between men and women in the workforce -- the 21 cent wage gap. To comically address this inequality, Spreadshirt's shirt states "you owe me 21 cents" and can be used to create the ultimate feminist Halloween costume.
According to the website, the You Owe Me 21 Cents shirt gets "the message out that salary equality for men and women also know as the Wage Gap or Gender pay gap is still a thing,' and the brand encourages consumers to wear it while protesting.
The shirt comes in a range of sizes from small to double extra-large and is available in black, navy, and gray.
According to the website, the You Owe Me 21 Cents shirt gets "the message out that salary equality for men and women also know as the Wage Gap or Gender pay gap is still a thing,' and the brand encourages consumers to wear it while protesting.
The shirt comes in a range of sizes from small to double extra-large and is available in black, navy, and gray.
Trend Themes
1. Gender Pay Gap Awareness - Opportunity to create humorous products that raise awareness and address the issue of gender pay gap in the workforce.
2. Feminist Activism Fashion - Growing demand for clothing items and accessories that allow individuals to express their feminist beliefs and support causes like wage equality.
3. Socially Conscious Halloween Costumes - Increasing trend of using costumes to make a social or political statement, allowing people to raise awareness about important issues like gender inequality.
Industry Implications
1. Apparel and Fashion - Opportunity for clothing brands and retailers to incorporate social and political messages into their products, catering to socially conscious consumers.
2. Gender Equality Advocacy - Opportunity for organizations and initiatives that focus on gender equality to collaborate with fashion brands and utilize clothing as a tool for activism and awareness.
3. Costume and Party Supplies - Increasing demand for Halloween costumes that go beyond traditional themes and offer an opportunity to make a statement about important social issues.
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