Cosmetic packaging that avoids plastic use has a smaller carbon footprint
Trend - The cosmetic industry's environmental impact is vast, particularly due to its overuse of throwaway plastics. Some brands in this space are aiming to change that with cardboard (or mixed cardboard) packaging solutions that are recyclable, or create less waste in the process of production.
Insight - The short and long-term impacts of climate change are increasingly understood by consumers, as activists, scientists and politicians make the urgency of the current state of the environment known. The growing consumer anxiety that's come from this education has resulted in many looking to change their lifestyles in small ways in order to reduce their personal impact. Brands that facilitate this process, particularly when it goes against industry norms, are perceived by consumers as being ahead of the game.
Insight - The short and long-term impacts of climate change are increasingly understood by consumers, as activists, scientists and politicians make the urgency of the current state of the environment known. The growing consumer anxiety that's come from this education has resulted in many looking to change their lifestyles in small ways in order to reduce their personal impact. Brands that facilitate this process, particularly when it goes against industry norms, are perceived by consumers as being ahead of the game.
Workshop Question - How do you foresee your brand adapting as climate change becomes a bigger issue?
Trend Themes
1. Cardboard-based Packaging - Brands in the cosmetic industry are opting for cardboard or mixed cardboard packaging solutions that are recyclable or create less waste in the process of production, which appeals to green-conscious customers.
2. Eco-friendly and Sustainable Packaging - The cosmetics industry is now making a shift towards eco-friendly and sustainable packaging in order to reduce waste and improve environmental impact.
3. Cold-processed Organic and Natural Soaps - There is a growing demand for organic and natural soap products that are cold-processed to retain the benefits of natural ingredients and come in recyclable packaging.
Industry Implications
1. Cosmetics and Skincare - The cosmetic and skincare industry is making a move towards eco-friendly and sustainable packaging, natural and organic ingredients, and zero-waste products to reduce environmental impact.
2. Retail and E-commerce - Retailers and e-commerce platforms that specialize in all-natural, organic, and environmentally friendly cosmetic products, as well as recyclable and sustainable packaging, are in high demand.
3. Packaging - The packaging industry is innovating sustainable, biodegradable, and recyclable packaging solutions for the cosmetic industry to reduce plastic waste and meet the growing demand for eco-friendly options.
