The Better Skin Co. & Beverly Johnson Launch 'For All Real People'
References: instagram & thebetterskinco
For All Real People is a new campaign that will boast 100 billboards in Los Angeles. The images spotlight the diverse customer demographic of The Better Skin Co. and openly promote inclusive environments.
The message of the campaign becomes even stronger as the skincare company introduces its partnership with supermodel Beverly Johnson who has come to be recognized as the first African American to be featured on the cover of Vogue.
The For All Real People billboards displays a diverse array of individuals that are chosen "regardless of age, race, gender, and sexuality." The pure inclusivity of the initative infuses the marketing campaign of The Better Skin Co. with a strong level of cheerfulness that prompts celebration of individuality and the building of safe spaces that promote a unified communal spirit.
The message of the campaign becomes even stronger as the skincare company introduces its partnership with supermodel Beverly Johnson who has come to be recognized as the first African American to be featured on the cover of Vogue.
The For All Real People billboards displays a diverse array of individuals that are chosen "regardless of age, race, gender, and sexuality." The pure inclusivity of the initative infuses the marketing campaign of The Better Skin Co. with a strong level of cheerfulness that prompts celebration of individuality and the building of safe spaces that promote a unified communal spirit.
Trend Themes
1. Inclusive Marketing - The growing trend of promoting inclusivity and diversity in advertising and marketing campaigns is an opportunity for businesses to showcase their commitment to social responsibility and attract a wider customer base.
2. Celebrity Collaborations - Partnering with celebrities who align with a company's values and beliefs is a disruptive innovation opportunity for businesses looking to increase brand visibility and connect with consumers on a deeper level.
3. Outdoor Advertising - The increasing use of billboards as a marketing tool presents a disruptive innovation opportunity for businesses to reach a wider audience, particularly those who are not as active on social media.
Industry Implications
1. Beauty and Skincare - The Better Skin Co.'s inclusive marketing campaign and partnership with Beverly Johnson presents a disruptive innovation opportunity for businesses in the beauty and skincare industry to expand their customer base through promoting diversity and inclusivity.
2. Fashion and Modeling - Beverly Johnson's partnership with The Better Skin Co. highlights the opportunity for businesses in the fashion and modeling industry to collaborate with influential figures and promote inclusivity and diversity in their campaigns.
3. Advertising and Marketing - The For All Real People campaign showcases the opportunity for businesses in the advertising and marketing industry to adopt a more inclusive approach to campaigns and appeal to a wider audience.
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