Zag Debuted 'Stamma' its Vibrant Inclusive Speech Campaign
Grace Mahas — August 2, 2019 — Social Good
References: stamma.org & thedrum
Independent growth consultancy Zag recently launched 'Stamma' -- its new stammer- accepting campaign for the British Stammering Association (BSA). The bold and vibrant campaign seeks to raise awareness and understanding of the speech impediment of stammering and rather than disguising the speech pattern, it uses clear and direct language to clarify common misconceptions about stammering.
Stamma includes multiple imageries with the words 'I Stammer' intertwined with empowering language such as 'Please Don't Finish My Sentences,' 'I Am Just Like You,' and 'Thank You For Giving Me Time To Speak.' The recent rebranding by Zag also proposes that BSA uses 'Stamma' as its new trading name in order to reach those with the speech impediment earlier. The campaign encourages and empowers those who stammer, their family, and their friends to strive and understand each other more.
Stamma includes multiple imageries with the words 'I Stammer' intertwined with empowering language such as 'Please Don't Finish My Sentences,' 'I Am Just Like You,' and 'Thank You For Giving Me Time To Speak.' The recent rebranding by Zag also proposes that BSA uses 'Stamma' as its new trading name in order to reach those with the speech impediment earlier. The campaign encourages and empowers those who stammer, their family, and their friends to strive and understand each other more.
Trend Themes
1. Stammer Acceptance - Disruptive innovation opportunity: Develop inclusive communication technologies and tools that support individuals with speech impediments.
2. Awareness Campaigns - Disruptive innovation opportunity: Create innovative marketing strategies that challenge common misconceptions and promote understanding of various disabilities.
3. Empowering Language - Disruptive innovation opportunity: Develop AI-powered speech and language processing algorithms that provide real-time feedback and support for individuals with speech impediments.
Industry Implications
1. Growth Consultancy - Disruptive innovation opportunity: Collaborate with speech and language experts to develop programs and training that help businesses become more inclusive and accessible to individuals with speech impediments.
2. Marketing and Advertising - Disruptive innovation opportunity: Utilize virtual and augmented reality technologies to create immersive experiences that raise awareness and understanding of various disabilities.
3. Speech and Language Technology - Disruptive innovation opportunity: Invest in research and development of advanced speech recognition and synthesis technologies that can enhance communication for individuals with speech impediments.
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