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Modernized Living

Co-living spaces are adapted with modern designs and functions

Trend - Co-living concepts are becoming more common, and architects and designers are adapting these spaces with modern functions that include everything from self-service shops to pet-specific layouts.

Insight - With cities growing in population and cost of living going up with it, people who live in these dense environments are increasingly looking for flexible and affordable housing solutions that account for their lifestyles. The concept of property ownership is unreachable for many Millennials and Gen Z consumers, and so instead they seek out modern living options that offer them both autonomy and a sense of community.
Workshop Question - How does your brand adapt to the needs of Millennial land Gen Z consumers?
Trend Themes
1. Co-living - Increasing popularity of co-living concepts, influenced by growing population in cities and cost of living going up.
2. Modern Living - Designers and architects adapting co-living spaces with modern functions that include self-service shops to pet-specific layouts.
3. Communal Living - Growing interest in communal living projects like well-appointed co-living spaces and shared communal living micro apartments.
Industry Implications
1. Real Estate - Real estate developers can consider creating co-living or communal living spaces that cater to growing demand for affordable and flexible housing options.
2. Retail - Retail companies and tech firms can develop solutions like in-apartment self-service shops to support the new normal and minimize contact while providing convenience to residents.
3. Architecture and Design - Architects and designers can explore modern designs and functions to adapt living spaces like co-living apartments, incorporating pet-specific layouts, and more.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
323,014 Total Clicks
Date Range:
Mar 19 — Jun 20
Trending:
Warm
Consumer Insight Topics:

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