These New Rubicon Drinks Come in Two Flavor Options
Michael Hemsworth — April 23, 2021 — Marketing
References: agbarr & conveniencestore
These new Rubicon drinks are being launched by A.G. Barr in the UK to offer consumers a way to quench their thirst, while also enjoying premium flavors. The drinks come in the form of the Rubicon Spring Pineapple Passion and the Rubicon Raspberry & Pineapple Sparkling, which are both launching this month. The Rubicon Spring Pineapple Passion is being made available in 500ml bottles, while Rubicon Sparkling Raspberry & Pineapple will come in 330ml, 500ml and two-liter servings
Marketing Director at A.G. Barr Adrian Troy spoke on the new Rubicon drinks saying, "Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double (IRI)."
Marketing Director at A.G. Barr Adrian Troy spoke on the new Rubicon drinks saying, "Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth. We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double (IRI)."
Trend Themes
1. Premium Flavors in Effervescent Juice - Effervescent juice companies can explore new flavor combinations to cater to consumer needs.
2. Product Variations in Soft Drinks - Soft drink companies can experiment with different product sizes to provide greater variety for consumers.
3. Seasonal Beverage Trends - Effervescent juice companies can capitalize on seasonal trends for increased sales.
Industry Implications
1. Soft Drinks Industry - The soft drinks industry can innovate with unique flavor combinations and package sizes.
2. Beverage Industry - Beverage companies can experiment with more effervescent juice products to cater to consumer preferences.
3. Food and Beverage Retail Industry - Food and beverage retailers can stock up on effervescent juice products that cater to changing consumer needs.
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